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Monetising blogs: Enterprising behaviour, co-creation of opportunities and social media entrepreneurship

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  • Gustafsson, Veronika
  • Khan, Mohammad Saud

Abstract

Our essay aims to investigate the emerging phenomenon of monetising life-style blogs as an example of social media entrepreneurship. Using a variety of business models and based on interplay of virtual and real-life networks while monetising their blogs, bloggers engage in numerous economic activities. By attracting attention to this phenomenon, we seek to understand the process of co-creation of entrepreneurial opportunities as it occurs among the networking actors. We pose that bloggers, despite taking focal positions within their virtual networks may not be the most (pro)active partners in the process of opportunity co-creation. Rather, their role is often receptive, whereas opportunities become actively identified by other, corporate members of networks, who demonstrate creative and innovative approaches. Thus, opportunity co-creation within the network becomes the main driver of the entrepreneurial process.

Suggested Citation

  • Gustafsson, Veronika & Khan, Mohammad Saud, 2017. "Monetising blogs: Enterprising behaviour, co-creation of opportunities and social media entrepreneurship," Journal of Business Venturing Insights, Elsevier, vol. 7(C), pages 26-31.
    • Handle: RePEc:eee:jobuve:v:7:y:2017:i:c:p:26-31
    DOI: 10.1016/j.jbvi.2017.01.002
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    References listed on IDEAS

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    Cited by:

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    4. Sandra Misiak-Kwit & Małgorzata Wiścicka-Fernando & Kelaniyage Shihan Dilruk Fernando, 2021. "The Symbiotic Mutualism between Co-Creation and Entrepreneurship," Sustainability, MDPI, vol. 13(11), pages 1-12, June.
    5. Mark Rowland Bruce & Adebayo Felix Adekoya & Samuel Boateng & Peter Appiahene, 2023. "Prevalent User-centered Monetization Techniques in Social Media," International Review of Management and Marketing, Econjournals, vol. 13(1), pages 19-28, January.
    6. Al-Omoush, Khaled Saleh & Simón-Moya, Virginia & Al-ma'aitah, Mohammad Atwah & Sendra-García, Javier, 2021. "The determinants of social CRM entrepreneurship: An institutional perspective," Journal of Business Research, Elsevier, vol. 132(C), pages 21-31.
    7. Johnson, Nicholas E. & Short, Jeremy C. & Chandler, Jeffrey A. & Jordan, Samantha L., 2022. "Introducing the contentpreneur: Making the case for research on content creation-based online platforms," Journal of Business Venturing Insights, Elsevier, vol. 18(C).

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