Social media metrics and analytics in marketing – S3M: A mapping literature review
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DOI: 10.1016/j.ijinfomgt.2017.10.005
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- Agarwal, Shweta & Kumar, Shailendra & Goel, Utkarsh, 2019. "Stock market response to information diffusion through internet sources: A literature review," International Journal of Information Management, Elsevier, vol. 45(C), pages 118-131.
- Rammer, Christian & Es-Sadki, Nordine, 2023.
"Using big data for generating firm-level innovation indicators - a literature review,"
Technological Forecasting and Social Change, Elsevier, vol. 197(C).
- Rammer, Christian & Es-Sadki, Nordine, 2022. "Using big data for generating firm-level innovation indicators: A literature review," ZEW Discussion Papers 22-007, ZEW - Leibniz Centre for European Economic Research.
- Nisar, Tahir M. & Prabhakar, Guru & Patil, Pushp P., 2018. "Sports clubs’ use of social media to increase spectator interest," International Journal of Information Management, Elsevier, vol. 43(C), pages 188-195.
- Geissinger, Andrea & Laurell, Christofer & Öberg, Christina & Sandström, Christian, 2023. "Social media analytics for innovation management research: A systematic literature review and future research agenda," Technovation, Elsevier, vol. 123(C).
- Sheshadri Chatterjee & Nripendra P. Rana & Yogesh K. Dwivedi, 2022. "Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective," Information Systems Frontiers, Springer, vol. 24(3), pages 945-964, June.
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Keywords
Social media; Social media analytics; Marketing; Literature review; Framework;All these keywords.
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