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Introducing the contentpreneur: Making the case for research on content creation-based online platforms

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  • Johnson, Nicholas E.
  • Short, Jeremy C.
  • Chandler, Jeffrey A.
  • Jordan, Samantha L.

Abstract

•We introduce the term contentpreneur to the entrepreneurship literature.•We review literature on content creation-based online platform entrepreneurship.•We identify on-platform and off-platform income strategies for contentpreneurs.•We propose future research questions for content creation-based online platforms.

Suggested Citation

  • Johnson, Nicholas E. & Short, Jeremy C. & Chandler, Jeffrey A. & Jordan, Samantha L., 2022. "Introducing the contentpreneur: Making the case for research on content creation-based online platforms," Journal of Business Venturing Insights, Elsevier, vol. 18(C).
    • Handle: RePEc:eee:jobuve:v:18:y:2022:i:c:s2352673422000269
    DOI: 10.1016/j.jbvi.2022.e00328
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    References listed on IDEAS

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    Cited by:

    1. Gala, Kaushik & Schwab, Andreas & Mueller, Brandon A., 2024. "Star entrepreneurs on digital platforms: Heavy-tailed performance distributions and their generative mechanisms," Journal of Business Venturing, Elsevier, vol. 39(1).
    2. Cutolo, Donato & Grimaldi, Rosa, 2023. "I wasn't expecting that: How engaging with digital platforms can turn leisure passion into entrepreneurial aspirations," Journal of Business Venturing Insights, Elsevier, vol. 20(C).
    3. da Fonseca, André Luís A. & Chimenti, Paula & Campos, Roberta D., 2023. "‘Take my advice’: Entrepreneurial consumers and the ecosystemic logics of digital platforms," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    4. Short, Cole E. & Short, Jeremy C., 2023. "The artificially intelligent entrepreneur: ChatGPT, prompt engineering, and entrepreneurial rhetoric creation," Journal of Business Venturing Insights, Elsevier, vol. 19(C).
    5. Tafesse, Wondwesen & Dayan, Mumin, 2023. "Content creators' participation in the creator economy: Examining the effect of creators’ content sharing frequency on user engagement behavior on digital platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).

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