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Model Testing Techniques and Price-Quality Tradeoffs

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  • Hagerty, Michael R

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  • Hagerty, Michael R, 1978. "Model Testing Techniques and Price-Quality Tradeoffs," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(3), pages 194-205, December.
    • Handle: RePEc:oup:jconrs:v:5:y:1978:i:3:p:194-205
    DOI: 10.1086/208731
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    Cited by:

    1. Hongmin Li & Scott Webster & Gwangjae Yu, 2020. "Product Design Under Multinomial Logit Choices: Optimization of Quality and Prices in an Evolving Product Line," Manufacturing & Service Operations Management, INFORMS, vol. 22(5), pages 1011-1025, September.
    2. Ordonez, Lisa D., 1998. "The Effect of Correlation between Price and Quality on Consumer Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 75(3), pages 258-273, September.
    3. Laroche, Michel & Toffoli, Roy, 1999. "Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks," Journal of Business Research, Elsevier, vol. 45(2), pages 221-233, June.

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