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Just how comparative are comparative judgments?

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  • Radzevick, Joseph R.
  • Moore, Don A.

Abstract

Three studies investigate the psychology of comparative judgment, examining the circumstances under which judgments tend to concentrate disproportionately on one of the two elements that underlie the comparison (i.e., focused comparisons). We examine these tendencies at the judgment formation and information retrieval stages by examining judgment content as well as the speed and efficiency with which people make comparisons. The results replicate prior findings of differential weighting, indicating that focusing occurs in the formation stage of comparative judgments. However, focusing is absent in the reaction time data, suggesting that both elements of the comparison are equally accessible when individuals retrieve comparison-relevant information. These findings clarify the process by which people arrive at comparative judgments and demonstrate precisely when focused comparisons occur.

Suggested Citation

  • Radzevick, Joseph R. & Moore, Don A., 2013. "Just how comparative are comparative judgments?," Organizational Behavior and Human Decision Processes, Elsevier, vol. 122(1), pages 80-91.
    • Handle: RePEc:eee:jobhdp:v:122:y:2013:i:1:p:80-91
    DOI: 10.1016/j.obhdp.2013.05.001
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    References listed on IDEAS

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    1. Moore, Don A. & Cain, Daylian M., 2007. "Overconfidence and underconfidence: When and why people underestimate (and overestimate) the competition," Organizational Behavior and Human Decision Processes, Elsevier, vol. 103(2), pages 197-213, July.
    2. Radzevick, Joseph R. & Moore, Don A., 2008. "Myopic biases in competitions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 107(2), pages 206-218, November.
    3. Erzo F. P. Luttmer, 2005. "Neighbors as Negatives: Relative Earnings and Well-Being," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 120(3), pages 963-1002.
    4. Moore, Don A., 2004. "Myopic prediction, self-destructive secrecy, and the unexpected benefits of revealing final deadlines in negotiation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 94(2), pages 125-139, July.
    5. Don A. Moore & John M. Oesch & Charlene Zietsma, 2007. "What Competition? Myopic Self-Focus in Market-Entry Decisions," Organization Science, INFORMS, vol. 18(3), pages 440-454, June.
    6. repec:cup:judgdm:v:2:y:2007:i::p:277-291 is not listed on IDEAS
    7. Dan Lovallo & Colin Camerer, 1999. "Overconfidence and Excess Entry: An Experimental Approach," American Economic Review, American Economic Association, vol. 89(1), pages 306-318, March.
    Full references (including those not matched with items on IDEAS)

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