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The big bug: The legitimation of the edible insect sector in the Netherlands

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  • Marberg, Angela
  • van Kranenburg, Hans
  • Korzilius, Hubert

Abstract

This study analyzes the legitimation process of an emerging novel food sector in the European Union (EU). Current EU policies are cautious with regard to new food sources and new food technology, and we aim to determine how the sector is addressing both this caution as well as a general public that may be skeptical of its products. By utilizing a legitimacy strategy framework and conducting 19 semi-structured interviews with actors and experts in the Dutch edible insect sector, we assess the sector’s progress and limitations with regard to its legitimacy journey. The findings show that sector focus has thus far been on organization, intraindustry, and interindustry legitimacy strategies, and that additional emphasis on institutional strategies will be imperative to securing more accommodating legislation. In addition, the lack of a common vision, a strategic communication plan, and interfirm linkages may also be hindering sector legitimation. The framework and conclusions presented here may prove useful to other sectors introducing novel foods.

Suggested Citation

  • Marberg, Angela & van Kranenburg, Hans & Korzilius, Hubert, 2017. "The big bug: The legitimation of the edible insect sector in the Netherlands," Food Policy, Elsevier, vol. 71(C), pages 111-123.
    • Handle: RePEc:eee:jfpoli:v:71:y:2017:i:c:p:111-123
    DOI: 10.1016/j.foodpol.2017.07.008
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    1. Altmann, Brianne A. & Anders, Sven & Risius, Antje & Mörlein, Daniel, 2022. "Information effects on consumer preferences for alternative animal feedstuffs," Food Policy, Elsevier, vol. 106(C).
    2. Eili Skrivervik, 2018. "The Bioeconomy and Food Waste: Insects’ Contribution," Working Papers on Innovation Studies 20181021, Centre for Technology, Innovation and Culture, University of Oslo.
    3. Daniel Velden & Joost Dessein & Laurens Klerkx & Lies Debruyne, 2023. "Constructing legitimacy for technologies developed in response to environmental regulation: the case of ammonia emission-reducing technology for the Flemish intensive livestock industry," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(2), pages 649-665, June.

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