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Health information and substitution between fish: Lessons from laboratory and field experiments

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  • Marette, Stéphan
  • Roosen, Jutta
  • Blanchemanche, Sandrine

Abstract

This paper compares results from a lab experiment and a field experiment conducted in France to evaluate the impact of health information on fish consumption. In both experiments, health information concerns a benefit (omega 3) and a risk (methylmercury). While the lab experiment focuses on two species, namely canned tuna and canned sardines, the field experiment offers a complete measure of the information impact on the choice of various species by consumers. Results from both experiments showed a significant preference change against canned tuna. In the lab experiment, the preference change was reflected by a decrease in WTP, while in the field experiment the preference change was reflected by a decrease in consumption. In the field experiment, among all fish consumed, only the decrease in consumption of canned tuna was statistically significant. A model calibrated to represent the demand for canned tuna allows for a comparison between the two experiments. It shows that the lab experiment suggests a smaller decrease in canned tuna demand compared to the field experiment.

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  • Marette, Stéphan & Roosen, Jutta & Blanchemanche, Sandrine, 2008. "Health information and substitution between fish: Lessons from laboratory and field experiments," Food Policy, Elsevier, vol. 33(3), pages 197-208, June.
    • Handle: RePEc:eee:jfpoli:v:33:y:2008:i:3:p:197-208
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    Cited by:

    1. Bostic, Stephanie M. & Sobal, Jeffery & Bisogni, Carole A., 2018. "Social representations of fish and seafood among midlife rural adults: Benefits, risks, and involvement," Food Policy, Elsevier, vol. 76(C), pages 99-108.
    2. Jutta Roosen & Stéphan Marette & Sandrine Blanchemanche & Philippe Verger, 2009. "Does Health Information Matter for Modifying Consumption? A Field Experiment Measuring the Impact of Risk Information on Fish Consumption," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(1), pages 2-20.
    3. Vlaeminck, Pieter & Jiang, Ting & Vranken, Liesbet, 2014. "How can environmental information align consumer behaviour with attitude? Evidence from a field experiment," Working Papers 162425, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
    4. Jutta Roosen & Stephan Marette & Sandrine Blanchemanche, 2010. "Value Elicitation using BDM and a Discrete Choice Mechanism," Economics Bulletin, AccessEcon, vol. 30(2), pages 1554-1563.
    5. Marette Stéphan & Roosen Jutta & Blanchemanche Sandrine, 2011. "The Combination of Lab and Field Experiments for Benefit-Cost Analysis," Journal of Benefit-Cost Analysis, De Gruyter, vol. 2(3), pages 1-36, August.
    6. Stéphan Marette & Jutta Roosen & Sandrine Blanchemanche, 2008. "Taxes and subsidies to change eating habits when information is not enough: an application to fish consumption," Journal of Regulatory Economics, Springer, vol. 34(2), pages 119-143, October.
    7. Bi, Xiang & House, Lisa & Gao, Zhifeng, 2014. "Can Nutrition and Health Information Increase Demand for Seafood among Parents? Evidence from a Choice Experiment," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170266, Agricultural and Applied Economics Association.
    8. Vlaeminck, Pieter & Jiang, Ting & Vranken, Liesbet, 2014. "Food labeling and eco-friendly consumption: Experimental evidence from a Belgian supermarket," Ecological Economics, Elsevier, vol. 108(C), pages 180-190.
    9. Stéphan Marette & Jayson L. Lusk & Jutta Roosen, 2010. "Welfare Impact of Information with Experiments: The Crucial Role of the Price Elasticity of Demand," Economics Bulletin, AccessEcon, vol. 30(2), pages 1585-1593.
    10. Xiang Bi & Lisa House & Zhifeng Gao, 2016. "Impacts of Nutrition Information on Choices of Fresh Seafood Among Parents," Marine Resource Economics, University of Chicago Press, vol. 31(3), pages 355-372.
    11. Anne-Célia Disdier & Stéphan Marette, 2012. "Taxes, minimum-quality standards and/or product labeling to improve environmental quality and welfare: Experiments can provide answers," Journal of Regulatory Economics, Springer, vol. 41(3), pages 337-357, June.
    12. Hirotsugu Uchida & Cathy A. Roheim & Robert J. Johnston, 2017. "Balancing the Health Risks and Benefits of Seafood: How Does Available Guidance Affect Consumer Choices?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 99(4), pages 1056-1077.
    13. Vincenzina Caputo & Achilleas Vassilopoulos & Rodolfo M. Nayga Jr. & Maurizio Canavari, 2013. "Welfare Effects of Food Miles Labels," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(2), pages 311-327, July.
    14. Tiziana De Magistris & Teresa Del Giudice & Fabio Verneau, 2015. "The Effect of Information on Willingness to Pay for Canned Tuna Fish with Different Corporate Social Responsibility (CSR) Certification: A Pilot Study," Journal of Consumer Affairs, Wiley Blackwell, vol. 49(2), pages 457-471, July.
    15. Roosen, J. & Blanchemanche, S. & Marette, S., 2009. "Verbraucher und die Vermarktung gesundheitsfördernder Lebensmittel: Von Individuellen Nutzen und Risiken zur Regulierung," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 44, March.
    16. Davide Menozzi & Thong Tien Nguyen & Giovanni Sogari & Dimitar Taskov & Sterenn Lucas & José Luis Santiago Castro-Rial & Cristina Mora, 2020. "Consumers’ Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels: Evidence from Five European Countries," Post-Print hal-02935812, HAL.

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