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Impacts of Nutrition Information on Choices of Fresh Seafood Among Parents

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  • Xiang Bi
  • Lisa House
  • Zhifeng Gao

Abstract

Federal rules require raw meat and poultry products to carry nutrition information, but such rules do not extend to fresh (raw) seafood products. This article examines the extent to which providing nutrition information could impact consumers' choices for seafood, with a special focus on parents with children, because parents influence the food preferences of future generations. Using a choice experiment with a between subjects design, we find that providing nutrition information similar to the nutrition facts panel increases marginal willingness to pay (MWTP) for all types of seafood studied, whereas providing health benefit information of seafood is only effective for some types of seafood. This finding can inform the industry and policy makers on the potential impact of introducing nutrition labels for fresh seafood.

Suggested Citation

  • Xiang Bi & Lisa House & Zhifeng Gao, 2016. "Impacts of Nutrition Information on Choices of Fresh Seafood Among Parents," Marine Resource Economics, University of Chicago Press, vol. 31(3), pages 355-372.
    • Handle: RePEc:ucp:mresec:doi:10.1086/686714
    DOI: 10.1086/686714
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    Cited by:

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    3. John C. Whitehead & O. Ashton Morgan & William L. Huth, 2018. "Convergent validity of stated preference methods to estimate willingness-to-pay for seafood traceability: The case of Gulf of Mexico oysters," Economics Bulletin, AccessEcon, vol. 38(1), pages 326-335.
    4. Santeramo, Fabio Gaetano & Carlucci, Domenico & De Devitiis, Biagia & Nardone, Gianluca & Viscecchia, Rosaria, 2017. "On consumption patterns in oyster markets: the role of attitudes," MPRA Paper 76789, University Library of Munich, Germany.
    5. Gong, Yazhen & Bi, Xiang & Wu, Jian, 2020. "Willingness to pay for the conservation of the endangered Red-crowned Crane in China: Roles of conservation attitudes and income," Forest Policy and Economics, Elsevier, vol. 120(C).
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    7. Nian, Yefan & Gao, Zhifeng, 2020. "Information Treatment, Cognitive Load, and Attribute Attendance in Choice Experiments," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304315, Agricultural and Applied Economics Association.

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