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Facing yourself – A note on self-image

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  • Falk, Armin

Abstract

The concern for a positive self-image is a central assumption in a large class of signaling models. In this paper, we exogenously vary the impact of self-image concerns by manipulating self-directed attention and study the impact on moral behavior. The choice context in the experiment is whether subjects inflict a painful electric shock on another subject to receive a monetary reward. In the main treatment, subjects see their own face on the decision screen in a real-time video feed. In three control conditions, subjects see either no video at all or a neutral video, or they see themselves in a mirror. We find that increasing self-awareness significantly reduces the fraction of subjects inflicting pain. The finding emphasizes the importance of self-image concerns for moral decision making with implications for theory as well as practical applications to promote socially desirable outcomes.

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  • Falk, Armin, 2021. "Facing yourself – A note on self-image," Journal of Economic Behavior & Organization, Elsevier, vol. 186(C), pages 724-734.
    • Handle: RePEc:eee:jeborg:v:186:y:2021:i:c:p:724-734
    DOI: 10.1016/j.jebo.2020.11.003
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    Cited by:

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    2. Dimant, Eugen, 2023. "Beyond average: A method for measuring the tightness, looseness, and polarization of social norms," Economics Letters, Elsevier, vol. 233(C).
    3. Peter Andre & Teodora Boneva & Felix Chopra & Armin Falk, 2021. "Misperceived Social Norms and Willingness to Act Against Climate Change," ECONtribute Discussion Papers Series 101, University of Bonn and University of Cologne, Germany.
    4. Leonardo Bursztyn & Ingar Haaland & Aakaash Rao & Christopher Roth, 2020. "Disguising Prejudice: Popular Rationales as Excuses for Intolerant Expression," Working Papers 2020-73, Becker Friedman Institute for Research In Economics.
    5. Alberto Alesina & Marco Tabellini, 2024. "The Political Effects of Immigration: Culture or Economics?," Journal of Economic Literature, American Economic Association, vol. 62(1), pages 5-46, March.
    6. Ferdinand A. von Siemens, 2020. "I care what you think: social image concerns and the strategic revelation of past pro-social behavior," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 6(1), pages 43-56, June.
    7. Eilermann, Kerstin & Halstenberg, Katrin & Kuntz, Ludwig & Martakis, Kyriakos & Roth, Bernhard & Wiesen, Daniel, 2019. "The Effect of Expert Feedback on Antibiotic Prescribing in Pediatrics: Experimental Evidence," HERO Online Working Paper Series 2020:1, University of Oslo, Health Economics Research Programme.
    8. Celhay, Pablo & Meyer, Bruce D. & Mittag, Nikolas, 2022. "Stigma in Welfare Programs," IZA Discussion Papers 15431, Institute of Labor Economics (IZA).
    9. Luca A. Panzone & Natasha Auch & Daniel John Zizzo, 2024. "Nudging the Food Basket Green: The Effects of Commitment and Badges on the Carbon Footprint of Food Shopping," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 87(1), pages 89-133, January.
    10. Fooken, Jonas, 2023. "Trusting when risk and ambiguity create opportunities for exploitation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 103(C).
    11. Gleue, Marvin & Harrs, Sören & Feldhaus, Christoph & Löschel, Andreas, 2024. "Identity and voluntary efforts for climate protection," Journal of Economic Behavior & Organization, Elsevier, vol. 221(C), pages 436-476.
    12. Capra, C. Mónica & Jiang, Bing & Su, Yuxin, 2024. "Green self-image boosts online volunteering for environmental causes: Experimental evidence," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 110(C).
    13. Drouvelis, Michalis & Pearce, Graeme, 2023. "Is there a link between intelligence and lying?," Journal of Economic Behavior & Organization, Elsevier, vol. 206(C), pages 182-203.

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    More about this item

    Keywords

    Self-image; Moral behavior;

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

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