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Building trust--Evidence from Vietnamese entrepreneurs

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  • Nguyen, Thang V.
  • Rose, Jerman

Abstract

In the context of underdeveloped market institutions, entrepreneurs in a transition economy are forced to rely on trust-based partnerships. In the absence of effective market institutions and sufficient elapsed time, these entrepreneurial firms find a great need to actively and intentionally develop trust with their partners. The current literature, however, has virtually overlooked the possibility of trust being intentionally developed in interfirm relationships. This study develops a model that links trust development strategies, trust, and interfirm collaboration, and reports an empirical test of that model in Vietnam. The results support the general thesis that trust can be intentionally developed to facilitate interfirm relationships.

Suggested Citation

  • Nguyen, Thang V. & Rose, Jerman, 2009. "Building trust--Evidence from Vietnamese entrepreneurs," Journal of Business Venturing, Elsevier, vol. 24(2), pages 165-182, March.
    • Handle: RePEc:eee:jbvent:v:24:y:2009:i:2:p:165-182
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    7. Pollack, Jeffrey M. & Barr, Steve & Hanson, Sheila, 2017. "New venture creation as establishing stakeholder relationships: A trust-based perspective," Journal of Business Venturing Insights, Elsevier, vol. 7(C), pages 15-20.
    8. Klingler-Vidra, Robyn & Tran, Ba Linh & Chalmers, Adam William, 2021. "Transnational experience and high-performing entrepreneurs in emerging economies: Evidence from Vietnam," Technology in Society, Elsevier, vol. 66(C).
    9. Phillips, Nelson & Tracey, Paul & Karra, Neri, 2013. "Building entrepreneurial tie portfolios through strategic homophily: The role of narrative identity work in venture creation and early growth," Journal of Business Venturing, Elsevier, vol. 28(1), pages 134-150.
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