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“Give and take”: A social exchange perspective on festival stakeholder relations

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  • Adongo, Raymond
  • (Sam) Kim, Seongseop
  • Elliot, Statia

Abstract

Based on social exchange theory, this research seeks to establish the differences between festival stakeholder relations in terms of trust, control, dependence, and altruism. A total of 1105 participant surveys were collected at six festivals in Ghana across eight stakeholder groups including organizers, government authorities, visitors, volunteers, sponsors, and media. The results indicate that organizers have the highest level of trust for other stakeholders whereas media have the lowest. For other stakeholders trust levels are similar, suggesting that festival organizers capitalize on mutual stakeholder trust to broaden collaboration. Regarding dependence, volunteers showed the least level of dependence on other stakeholders, suggesting that organizers work to more deeply engage their volunteers to improve relationships. This multi-dimensional assessment of social exchange theory in the festival field contributes to our understanding of dynamics among festival stakeholders.

Suggested Citation

  • Adongo, Raymond & (Sam) Kim, Seongseop & Elliot, Statia, 2019. "“Give and take”: A social exchange perspective on festival stakeholder relations," Annals of Tourism Research, Elsevier, vol. 75(C), pages 42-57.
    • Handle: RePEc:eee:anture:v:75:y:2019:i:c:p:42-57
    DOI: 10.1016/j.annals.2018.12.005
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    References listed on IDEAS

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    Cited by:

    1. Hafeez Idowu Agbabiaka, 2022. "Osun Worshipers in Osogbo: An Analysis of the Factors Influencing Participations of the Osun Festival in Southwestern Nigeria," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 8(2), pages 281-299, December.
    2. Peter Ansu-Mensah & Emmanuel Opoku Marfo & Lyon Salia Awuah & Kwame Oduro Amoako, 2021. "Corporate social responsibility and stakeholder engagement in Ghana’s mining sector: a case study of Newmont Ahafo mines," International Journal of Corporate Social Responsibility, Springer, vol. 6(1), pages 1-22, December.
    3. Sajid Rahman Khattak & Muhammad Nouman & Muhammad Fayaz & Laura Mariana Cismaș & Lucia Negruț & Constantin Viorel Negruț & Sultan Salem, 2021. "Corporate Social Responsibility and Employee Green Behavior in the Hospitality Industry: A Cross-Country Study," Sustainability, MDPI, vol. 13(19), pages 1-15, September.
    4. Surajit Bag & Gautam Srivastava & Anass Cherrafi & Ahad Ali & Rajesh Kumar Singh, 2024. "Data‐driven insights for circular and sustainable food supply chains: An empirical exploration of big data and predictive analytics in enhancing social sustainability performance," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 1369-1396, February.

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