IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v95y2019icp211-219.html
   My bibliography  Save this article

Using surveytainment to counter declining survey data quality

Author

Listed:
  • Kostyk, Alena
  • Zhou, Wenkai
  • Hyman, Michael R.

Abstract

One continuing problem for survey researchers is self-reports submitted by inattentive, disengaged, or mischievous respondents. Embedding entertainment-based interruptions—surveytainment—into a questionnaire may improve data quality. After proposing affect regulation and process interruption as the theoretical basis for surveytainment's efficacy, findings from four associated empirical studies are summarized. Collectively, these results suggest survey researchers consider adding surveytainment elements to their questionnaires. In closing, conclusions and implications for future research are discussed.

Suggested Citation

  • Kostyk, Alena & Zhou, Wenkai & Hyman, Michael R., 2019. "Using surveytainment to counter declining survey data quality," Journal of Business Research, Elsevier, vol. 95(C), pages 211-219.
    • Handle: RePEc:eee:jbrese:v:95:y:2019:i:c:p:211-219
    DOI: 10.1016/j.jbusres.2018.10.024
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296318305058
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2018.10.024?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. repec:cup:judgdm:v:5:y:2010:i:5:p:411-419 is not listed on IDEAS
    2. Leonard J. Paas & Meike Morren, 2018. "PLease do not answer if you are reading this: respondent attention in online panels," Marketing Letters, Springer, vol. 29(1), pages 13-21, March.
    3. Fleischer, Avi & Mead, Alan D. & Huang, Jialin, 2015. "Inattentive Responding in MTurk and Other Online Samples," Industrial and Organizational Psychology, Cambridge University Press, vol. 8(2), pages 196-202, June.
    4. Amos, Clinton & Holmes, Gary R. & Keneson, William C., 2014. "A meta-analysis of consumer impulse buying," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 86-97.
    5. Eduardo B. Andrade, 2005. "Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(3), pages 355-362, December.
    6. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    7. Tian, Kelly Tepper & Bearden, William O & Hunter, Gary L, 2001. "Consumer's Need for Uniqueness: Scale Development and Validation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 50-66, June.
    8. Smith, Scott M. & Roster, Catherine A. & Golden, Linda L. & Albaum, Gerald S., 2016. "A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples," Journal of Business Research, Elsevier, vol. 69(8), pages 3139-3148.
    9. Peterson, Robert A, 2001. "On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 450-461, December.
    10. Leif D. Nelson & Tom Meyvis & Jeff Galak, 2009. "Enhancing the Television-Viewing Experience through Commercial Interruptions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(2), pages 160-172.
    11. Chan Jean Lee & Eduardo B. Andrade & Stephen E. Palmer, 2013. "Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(2), pages 382-391.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vecchio, Riccardo & Caso, Gerarda & Cembalo, Luigi & Borrello, Massimiliano, 2020. "Is respondents’ inattention in online surveys a major issue for research?," Economia agro-alimentare / Food Economy, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA), vol. 22(1), March.
    2. Aubert, Alice H. & Schmid, Sara & Lienert, Judit, 2024. "Can online interfaces enhance learning for public decision-making? Eliciting citizens’ preferences for multicriteria decision analysis," European Journal of Operational Research, Elsevier, vol. 314(2), pages 760-775.
    3. Riccardo Vecchio & Gerarda Caso & Luigi Cembalo & Massimiliano Borrello, 2020. "Is respondents? inattention in online surveys a major issue for research?," Economia agro-alimentare, FrancoAngeli Editore, vol. 22(1), pages 1-18.
    4. Takumi Kato & Taro Miura, 2021. "The impact of questionnaire length on the accuracy rate of online surveys," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(2), pages 83-98, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Roux, Elyette & Tafani, Eric & Vigneron, Franck, 2017. "Values associated with luxury brand consumption and the role of gender," Journal of Business Research, Elsevier, vol. 71(C), pages 102-113.
    2. Vieira, Valter Afonso & Rafael, Diego Nogueira & Agnihotri, Raj, 2022. "Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values," Journal of Business Research, Elsevier, vol. 151(C), pages 170-184.
    3. Höllig, Christoph E. & Tumasjan, Andranik & Welpe, Isabell M., 2020. "Individualizing gamified systems: The role of trait competitiveness and leaderboard design," Journal of Business Research, Elsevier, vol. 106(C), pages 288-303.
    4. Zogaj, Adnan & Olk, Stephan & Tscheulin, Dieter K., 2019. "Go pop-up: Effects of temporary retail on product- and brand-related consumer reactions," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 111-121.
    5. Nicolas Jacquemet & Alexander James & Stéphane Luchini & James Murphy & Jason F. Shogren, 2019. "Lying and Shirking Under Oath," Working Papers 19-19, Chapman University, Economic Science Institute.
      • Nicolas Jacquemet & Alexander James & Stéphane Luchini & James J. Murphy & Jason F. Shogren, 2019. "Lying and Shirking Under Oath," Working Papers 2019-02, University of Alaska Anchorage, Department of Economics.
    6. Nicolas Jacquemet & Alexander G James & Stéphane Luchini & James J Murphy & Jason F Shogren, 2021. "Do truth-telling oaths improve honesty in crowd-working?," PLOS ONE, Public Library of Science, vol. 16(1), pages 1-18, January.
    7. Pengji Wang & Adrian T. H. Kuah & Qinye Lu & Caroline Wong & K. Thirumaran & Emmanuel Adegbite & Wesley Kendall, 2021. "The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 325-346, May.
    8. Mitchell, Robert & Schuster, Lisa & Jin, Hyun Seung, 2020. "Gamification and the impact of extrinsic motivation on needs satisfaction: Making work fun?," Journal of Business Research, Elsevier, vol. 106(C), pages 323-330.
    9. Rahman, Shaikh Moksadur, 2020. "Relationship between Job Satisfaction and Turnover Intention: Evidence from Bangladesh," Asian Business Review, Asian Business Consortium, vol. 10(2), pages 99-108.
    10. Naveena Prakasam & Louisa Huxtable-Thomas, 2021. "Reddit: Affordances as an Enabler for Shifting Loyalties," Information Systems Frontiers, Springer, vol. 23(3), pages 723-751, June.
    11. Valeriy Makarov & Albert Bakhtizin, 2014. "The Estimation Of The Regions’ Efficiency Of The Russian Federation Including The Intellectual Capital, The Characteristics Of Readiness For Innovation, Level Of Well-Being, And Quality Of Life," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(4), pages 9-30.
    12. Kristine Edgar Danielyan & Samvel Grigoriy Chailyan, 2019. "Delineation of Effectors Impact on The Human Brain Derived Phosphoribosylpyrophosphate Synthetase-1 Activity," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 24(1), pages 17918-17926, December.
    13. Huang, Youlin & Qian, Lixian, 2021. "Consumer adoption of electric vehicles in alternative business models," Energy Policy, Elsevier, vol. 155(C).
    14. Chuan Wang & Yupeng Liu & Wen Hou & Chao Yu & Guorong Wang & Yuyan Zheng, 2021. "Reliability and availability modeling of Subsea Autonomous High Integrity Pressure Protection System with partial stroke test by Dynamic Bayesian," Journal of Risk and Reliability, , vol. 235(2), pages 268-281, April.
    15. Miguel Godinho de Matos & Pedro Ferreira, 2020. "The Effect of Binge-Watching on the Subscription of Video on Demand: Results from Randomized Experiments," Information Systems Research, INFORMS, vol. 31(4), pages 1337-1360, December.
    16. Sana Sadiq & Khadija Anasse & Najib Slimani, 2022. "The impact of mobile phones on high school students: connecting the research dots," Technium Social Sciences Journal, Technium Science, vol. 30(1), pages 252-270, April.
    17. Jascha-Alexander Koch & Michael Siering, 2019. "The recipe of successful crowdfunding campaigns," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 661-679, December.
    18. Krawczyk, Michał & Tyrowicz, Joanna & Kukla-Gryz, Anna & Hardy, Wojciech, 2015. "“Piracy is not theft!” Is it just students who think so?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 54(C), pages 32-39.
    19. Martins, José & Costa, Catarina & Oliveira, Tiago & Gonçalves, Ramiro & Branco, Frederico, 2019. "How smartphone advertising influences consumers' purchase intention," Journal of Business Research, Elsevier, vol. 94(C), pages 378-387.
    20. Wang, Le & Luo, Xin (Robert) & Li, Han, 2022. "Envy or conformity? An empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games," Journal of Business Research, Elsevier, vol. 147(C), pages 308-324.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:95:y:2019:i:c:p:211-219. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.