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An exploratory and confirmatory composite analysis of a scale for measuring privacy concerns

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  • Mwesiumo, Deodat
  • Halpern, Nigel
  • Budd, Thomas
  • Suau-Sanchez, Pere
  • Bråthen, Svein

Abstract

This paper reports a confirmatory composite analysis of a scale for measuring privacy concerns, and the effect of privacy concerns on the willingness to provide personal data. The analysis is based on 468 survey responses, divided into two contexts: airport digital services and online retail services. Results from both contexts confirm that privacy concerns consist of a third-order construct comprising two-second order constructs (interaction management and information management) and a first-order construct (awareness). The effect of privacy concerns on the willingness to provide personal data is higher in the airport digital context than in the online retail context. Also, the relevance of the three dimensions varies by context. Thus, researchers must carefully consider their research context and include items for the most relevant dimensions of privacy concerns in measurement models. Likewise, managers must prioritise dimensions of privacy concerns according to their business context.

Suggested Citation

  • Mwesiumo, Deodat & Halpern, Nigel & Budd, Thomas & Suau-Sanchez, Pere & Bråthen, Svein, 2021. "An exploratory and confirmatory composite analysis of a scale for measuring privacy concerns," Journal of Business Research, Elsevier, vol. 136(C), pages 63-75.
    • Handle: RePEc:eee:jbrese:v:136:y:2021:i:c:p:63-75
    DOI: 10.1016/j.jbusres.2021.07.027
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    1. Phuong Nguyen Hong Huynh & Tin Trung Hoang & Huynh Thi Thuy Phan & Quynh Le Nhu Nguyen, 2024. "The customers’ perception of privacy in the retail industry when adopting digital transformation," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(2), pages 143-159.
    2. Mwesiumo, Deodat & Halpern, Nigel & Bråthen, Svein & Budd, Thomas & Suau-Sanchez, Pere, 2023. "Perceived benefits as a driver and necessary condition for the willingness of air passengers to provide personal data for non-mandatory digital services at airports," Transportation Research Part A: Policy and Practice, Elsevier, vol. 171(C).

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