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Manager's educational background and ICT use as antecedents of export decisions: A crisp set QCA analysis

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  • Mozas-Moral, Adoración
  • Moral-Pajares, Encarnación
  • Medina-Viruel, Miguel Jesús
  • Bernal-Jurado, Enrique

Abstract

In the organic olive oil sector in Spain, which comprises small companies, supply outstrips demand by a considerable margin, requiring the sector to take a robust approach to exporting. This sector of traditional production should invest in the inclusion of human capital – qualified people who are capable of managing the process – and take advantage of the commercial opportunities that information and communications technology (ICT) affords to contact and do business with potential customers in other countries. The results of the crisp set quality comparative analysis (csQCA) method yields the following favorable factors for exportation of firms in this sector: qualifications of the manager, specifically his or her university education; effecting sales through the corporate website; a knowledge of electronic markets; and a presence in online social networks.

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  • Mozas-Moral, Adoración & Moral-Pajares, Encarnación & Medina-Viruel, Miguel Jesús & Bernal-Jurado, Enrique, 2016. "Manager's educational background and ICT use as antecedents of export decisions: A crisp set QCA analysis," Journal of Business Research, Elsevier, vol. 69(4), pages 1333-1335.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:4:p:1333-1335
    DOI: 10.1016/j.jbusres.2015.10.102
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