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Exploring the Eco-attitudes and Buying Behaviour of Facebook Users

Author

Listed:
  • Kevin Kane

    (Salford Business School, The University of Salford, UK)

  • Codrin Chiru

    (Academy of Economic Studies, Bucharest, Romania)

  • Stela Georgiana Ciuchete

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

Eco-friendly consumers’ attitudes are becoming increasingly frequent, recent research indicating that pro-environmental purchase behaviour not only lower costs on the long term, but also enhance business stakeholders’ and consumers’ confidence in high added value products and services. This paper undertakes an interdisciplinary research on how social media (i.e. Facebook) can influence users’ perceptions and buying behaviour related to five categories of ecological products and services (eco-food, eco-tourism, eco-housing, eco-textiles and eco-beauty & cosmetics). This research investigates how ecological products and services could gain popularity and overpass the identified purchasing barriers (e.g. high prices, low awareness, low availability) via superior integration in consumers’ daily experiences with Facebook. The research findings indicate that Facebook represents an effective and innovative environment that could build the necessary links between green attitudes and consumers’ hearts and minds.

Suggested Citation

  • Kevin Kane & Codrin Chiru & Stela Georgiana Ciuchete, 2012. "Exploring the Eco-attitudes and Buying Behaviour of Facebook Users," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 157-171, February.
    • Handle: RePEc:aes:amfeco:v:14:y:2012:i:31:p:157-171
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Cristinel Petrisor CONSTANTIN & Ana ISPAS & Adina Nicoleta CANDREA, 2013. "Identifying Tourists Interested in Eco-Certified Accommodation Units from Brașov, Romania," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 1(3), pages 521-542, December.
    2. Andreea Ionescu & Laurentiu-Dan Anghel & Gheorghe Jinga, 2014. "Organizations` Responsibility in Maintaining the Security of Personal Data posted Online by Romanian Consumers: an Exploratory Analysis of Facebook and Linkedin," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 273-273, February.
    3. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Elena Stiubea & Ke Xue, 2020. "Travelers’ Responsible Environmental Behavior towards Sustainable Coastal Tourism: An Empirical Investigation on Social Media User-Generated Content," Sustainability, MDPI, vol. 13(1), pages 1-19, December.
    4. Thao Thanh Thi Nguyen & Shurong Tong, 2023. "The impact of user-generated content on intention to select a travel destination," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 443-457, September.
    5. Mozas-Moral, Adoración & Moral-Pajares, Encarnación & Medina-Viruel, Miguel Jesús & Bernal-Jurado, Enrique, 2016. "Manager's educational background and ICT use as antecedents of export decisions: A crisp set QCA analysis," Journal of Business Research, Elsevier, vol. 69(4), pages 1333-1335.
    6. Md. Moddassir Alam & Abdalwali Lutfi & Abdallah Alsaad, 2023. "Antecedents and Consequences of Customers’ Engagement with Pro-Environmental Consumption-Related Content on Social Media," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
    7. Yeongmin Kwon & Suji Kim & Hyungjoo Kim & Jihye Byun, 2020. "What Attributes Do Passengers Value in Electrified Buses?," Energies, MDPI, vol. 13(10), pages 1-14, May.
    8. Ke Shen & Jian Yang, 2022. "Residents’ Support for Tourism Amidst the COVID-19 Era: An Application of Social Amplification of Risk Framework and Knowledge, Attitudes, and Practices Theory," IJERPH, MDPI, vol. 19(6), pages 1-17, March.

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    More about this item

    Keywords

    ecological products & services; Facebook; green attitudes; buying behaviour; eco-food; eco-tourism;
    All these keywords.

    JEL classification:

    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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