Katharina Petra Zeugner-Roth
Personal Details
First Name: | Katharina |
Middle Name: | Petra |
Last Name: | Zeugner-Roth |
Suffix: | |
RePEc Short-ID: | pze89 |
[This author has chosen not to make the email address public] | |
Affiliation
(50%) Lille Économie et Management (LEM)
Lille, Francehttp://lem.univ-lille.fr/
RePEc:edi:laborfr (more details at EDIRC)
(50%) IESEG School of Management
Université Catholique de Lille
Lille, Francehttp://www.ieseg.fr/
RePEc:edi:iesegfr (more details at EDIRC)
Research output
Jump to: Working papers ArticlesWorking papers
- Katharina Petra Zeugner-Roth & Fabian Bartsch, 2020.
"COO in print advertising: Developed versus developing market comparisons,"
Post-Print
hal-02988156, HAL.
- Zeugner-Roth, Katharina Petra & Bartsch, Fabian, 2020. "COO in print advertising: Developed versus developing market comparisons," Journal of Business Research, Elsevier, vol. 120(C), pages 364-378.
- Katharina Petra Zeugner-Roth, 2017. "Country-of-Origin Effects," Post-Print hal-01810615, HAL.
- Peter M. Fischer & Katharina Petra Zeugner-Roth, 2016.
"Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism,"
Post-Print
hal-01562995, HAL.
- Peter M. Fischer & Katharina P. Zeugner-Roth, 2017. "Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism," Marketing Letters, Springer, vol. 28(2), pages 189-204, June.
- Katharina Petra Zeugner-Roth & Vesna Žabkar & Adamantios Diamantopoulos, 2015. "Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective," Post-Print hal-01563043, HAL.
- A. Diamantopoulos & K. Zeugner-Roth, 2010. ""Country of origin"' as brand element," Post-Print hal-00828082, HAL.
- K. Zeugner-Roth & A. Diamantopoulos, 2010.
"Advancing the country image construct: reply to Samiee's (2009) commentary,"
Post-Print
hal-00787396, HAL.
- Zeugner-Roth, Katharina P. & Diamantopoulos, Adamantios, 2010. "Advancing the country image construct: Reply to Samiee's (2009) commentary," Journal of Business Research, Elsevier, vol. 63(4), pages 446-449, April.
- A. Baldauf & A. Diamantopoulos & K.S. Cravens & K. Zeugner-Roth, 2009.
"The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis,"
Post-Print
hal-00787401, HAL.
- Baldauf, Artur & Cravens, Karen S. & Diamantopoulos, Adamantios & Zeugner-Roth, Katharina Petra, 2009. "The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis," Journal of Retailing, Elsevier, vol. 85(4), pages 437-452.
- A. Diamantopoulos & P. Riefler & K.P. Roth, 2008.
"Advancing formative measurement models,"
Post-Print
hal-00787421, HAL.
- Diamantopoulos, Adamantios & Riefler, Petra & Roth, Katharina P., 2008. "Advancing formative measurement models," Journal of Business Research, Elsevier, vol. 61(12), pages 1203-1218, December.
- K. Zeugner-Roth & A. Diamantopoulos & M. Angeles Montesinos, 2008. "Country image, country brand equity and consumer's product preferences: an empirical study," Post-Print hal-00787424, HAL.
Articles
- Mandler, Timo & Bartsch, Fabian & Zeugner-Roth, Katharina Petra, 2023. "Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects," Journal of Business Research, Elsevier, vol. 164(C).
- Peter Mathias Fischer & Katharina Petra Zeugner-Roth & Constantine S. Katsikeas & Mario Pandelaere, 2022. "Pride and prejudice: Unraveling and mitigating domestic country bias," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(3), pages 405-433, April.
- Fabian Bartsch & Katharina Petra Zeugner-Roth & Constantine S. Katsikeas, 2022. "Consumer authenticity seeking: conceptualization, measurement, and contingent effects," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 296-323, March.
- Zeugner-Roth, Katharina Petra & Bartsch, Fabian, 2020.
"COO in print advertising: Developed versus developing market comparisons,"
Journal of Business Research, Elsevier, vol. 120(C), pages 364-378.
- Katharina Petra Zeugner-Roth & Fabian Bartsch, 2020. "COO in print advertising: Developed versus developing market comparisons," Post-Print hal-02988156, HAL.
- Peter M. Fischer & Katharina P. Zeugner-Roth, 2017.
"Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism,"
Marketing Letters, Springer, vol. 28(2), pages 189-204, June.
- Peter M. Fischer & Katharina Petra Zeugner-Roth, 2016. "Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism," Post-Print hal-01562995, HAL.
- Zeugner-Roth, Katharina Petra & Žabkar, Vesna, 2015. "Bridging the gap between country and destination image: Assessing common facets and their predictive validity," Journal of Business Research, Elsevier, vol. 68(9), pages 1844-1853.
- Zeugner-Roth, Katharina P. & Diamantopoulos, Adamantios, 2010.
"Advancing the country image construct: Reply to Samiee's (2009) commentary,"
Journal of Business Research, Elsevier, vol. 63(4), pages 446-449, April.
- K. Zeugner-Roth & A. Diamantopoulos, 2010. "Advancing the country image construct: reply to Samiee's (2009) commentary," Post-Print hal-00787396, HAL.
- Baldauf, Artur & Cravens, Karen S. & Diamantopoulos, Adamantios & Zeugner-Roth, Katharina Petra, 2009.
"The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis,"
Journal of Retailing, Elsevier, vol. 85(4), pages 437-452.
- A. Baldauf & A. Diamantopoulos & K.S. Cravens & K. Zeugner-Roth, 2009. "The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis," Post-Print hal-00787401, HAL.
- Roth, Katharina P. & Diamantopoulos, Adamantios, 2009. "Advancing the country image construct," Journal of Business Research, Elsevier, vol. 62(7), pages 726-740, July.
- Katharina Petra Zeugner Roth & Adamantios Diamantopoulos & Mª Ángeles Montesinos, 2008. "Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study," Management International Review, Springer, vol. 48(5), pages 577-602, November.
- Diamantopoulos, Adamantios & Riefler, Petra & Roth, Katharina P., 2008.
"Advancing formative measurement models,"
Journal of Business Research, Elsevier, vol. 61(12), pages 1203-1218, December.
- A. Diamantopoulos & P. Riefler & K.P. Roth, 2008. "Advancing formative measurement models," Post-Print hal-00787421, HAL.
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