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Effect of peer influence on unauthorized music downloading and sharing: The moderating role of self-construal

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  • Yang, Zhiyong
  • Wang, Jingguo
  • Mourali, Mehdi

Abstract

This research develops an integrative model of music piracy, specifying self-control and differential association as antecedents, peer influence in music downloading/sharing as mediator, and self-construal as moderator. Disentangling peer influence into two forms—informational influence and normative influence—this research examines their differential effects on two aspects of music piracy: unauthorized downloading and unauthorized sharing. The findings suggest that informational influence is the key underlying mechanism through which self-control affects unauthorized downloading, whereas the two forms of peer influence mediate the relationship between differential association and both aspects of music piracy. Furthermore, the relationships among antecedents, mediator, and consequences (i.e., unauthorized downloading and unauthorized sharing) are contingent upon individuals' self-construal. These findings yield important implications and intervention programs (e.g., interpersonal skill training, educational extension programs, and artist-student contact points) that can curb music piracy.

Suggested Citation

  • Yang, Zhiyong & Wang, Jingguo & Mourali, Mehdi, 2015. "Effect of peer influence on unauthorized music downloading and sharing: The moderating role of self-construal," Journal of Business Research, Elsevier, vol. 68(3), pages 516-525.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:3:p:516-525
    DOI: 10.1016/j.jbusres.2014.09.011
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    References listed on IDEAS

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    4. Chandna, Vallari & Salimath, Manjula S., 2018. "Peer-to-peer selling in online platforms: A salient business model for virtual entrepreneurship," Journal of Business Research, Elsevier, vol. 84(C), pages 162-174.
    5. Yuanqiong He & Junfang Zhang & Yuanyuan Zhou & Zhilin Yang, 2019. "“Monkey See, Monkey Do?”: The Effect of Construal Level on Consumers’ Reactions to Others’ Unethical Behavior," Journal of Business Ethics, Springer, vol. 156(2), pages 455-472, May.
    6. Kos Koklic, Mateja & Kukar-Kinney, Monika & Vida, Irena, 2022. "Consumers’ de-ownership as a predictor of dark-side digital acquisition behavior: Moderating role of moral intensity and collectivism," Journal of Business Research, Elsevier, vol. 138(C), pages 108-116.
    7. Afshin Omidi & Cinzia Dal Zotto & Esmaeil Norouzi & José María Valero-Pastor, 2020. "Media Innovation Strategies for Sustaining Competitive Advantage: Evidence from Music Download Stores in Iran," Sustainability, MDPI, vol. 12(6), pages 1-17, March.
    8. Tran, Trang P. & Mai, Enping Shirley & Taylor, Erik C., 2021. "Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective," Journal of Business Research, Elsevier, vol. 125(C), pages 239-251.
    9. Ata Allah Taleizadeh & Mahsa Noori-daryan & Mohammad Reza Soltani & Reza Askari, 2022. "Optimal pricing and ordering digital goods under piracy using game theory," Annals of Operations Research, Springer, vol. 315(2), pages 931-968, August.
    10. Huang, Yeu-Shiang & Lin, Shin-Hua & Fang, Chih-Chiang, 2017. "Pricing and coordination with consideration of piracy for digital goods in supply chains," Journal of Business Research, Elsevier, vol. 77(C), pages 30-40.
    11. Sinclair, Gary & Tinson, Julie, 2017. "Psychological ownership and music streaming consumption," Journal of Business Research, Elsevier, vol. 71(C), pages 1-9.
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    13. Gentina, Elodie & Chen, Rui & Yang, Zhiyong, 2021. "Development of theory of mind on online social networks: Evidence from Facebook, Twitter, Instagram, and Snapchat," Journal of Business Research, Elsevier, vol. 124(C), pages 652-666.

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