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The material-semiotics of fatherhood: The co-emergence of technology and contemporary fatherhood

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  • Bettany, Shona M.
  • Kerrane, Ben
  • Hogg, Margaret K.

Abstract

Using actor–network theory (ANT), this paper examines the role of caring technologies in the complex transition to new fatherhood. The study explores the ambivalent role these objects play in the family setting to co-enable different forms of fathering and masculinity. The paper explores the processes through which these objects, together with emerging fatherhood, enact a material-semiotic struggle over identity, processes, and action. In doing so, the paper derives insights of potential value to marketers, technological innovators, and policy makers alike.

Suggested Citation

  • Bettany, Shona M. & Kerrane, Ben & Hogg, Margaret K., 2014. "The material-semiotics of fatherhood: The co-emergence of technology and contemporary fatherhood," Journal of Business Research, Elsevier, vol. 67(7), pages 1544-1551.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:7:p:1544-1551
    DOI: 10.1016/j.jbusres.2014.01.012
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    3. Aurélie Kessous & Pierre Valette-Florence & Virginie de Barnier, 2016. "Luxury watch possession and dispossession from father to son: A poisoned gift? Pierre Valette-Florence, Professor, IAE de Grenoble," Post-Print hal-01472038, HAL.
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    7. Céline del Bucchia & Liza Penaloza, 2016. "“No, I won't eat that!” Parental self-transformation in clashes of role enactment and children's will," Post-Print hal-01232368, HAL.
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