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An investigation of the black-box supplier integration in new product development

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  • Zhao, Yushan
  • Cavusgil, Erin
  • Cavusgil, S. Tamer

Abstract

This research examines black-box supplier integration in new product development (NPD). A model and several hypotheses are proposed to study the relationship between product task characteristics (importance and complexity), supplier integration, and product performance. Data from 136 U.S. high-tech firms were used to test the hypotheses. Results suggest that assessing the importance and complexity of NPD tasks is critical to the implementation of supplier integration innovation strategy. Firms are likely to perform NPD tasks that are related to firms' core competencies in-house. They tend to externalize complex tasks to suppliers in order to utilize suppliers' resources and to increase NPD speed. The black-box supplier integration influences the speed to market. However, it is more effective on speed to market when technology uncertainty is low than when technology uncertainty is high.

Suggested Citation

  • Zhao, Yushan & Cavusgil, Erin & Cavusgil, S. Tamer, 2014. "An investigation of the black-box supplier integration in new product development," Journal of Business Research, Elsevier, vol. 67(6), pages 1058-1064.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:6:p:1058-1064
    DOI: 10.1016/j.jbusres.2013.06.006
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    Cited by:

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    14. Ardito, Lorenzo & Messeni Petruzzelli, Antonio & Dezi, Luca & Castellano, Sylvaine, 2020. "The influence of inbound open innovation on ambidexterity performance: Does it pay to source knowledge from supply chain stakeholders?," Journal of Business Research, Elsevier, vol. 119(C), pages 321-329.
    15. Robert Suurmond & Finn Wynstra & Jan Dul, 2020. "Unraveling the Dimensions of Supplier Involvement and their Effects on NPD Performance: A Meta‐Analysis," Journal of Supply Chain Management, Institute for Supply Management, vol. 56(3), pages 26-46, July.
    16. Erdinç Koç & Muhammet Burak Delibaş & Yaprak Anadol, 2022. "Environmental Uncertainties and Competitive Advantage: A Sequential Mediation Model of Supply Chain Integration and Supply Chain Agility," Sustainability, MDPI, vol. 14(14), pages 1-18, July.
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