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Social legitimacy versus distinctiveness: Mapping the place of consumers in the mental representations of managers in an institutionalized environment

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  • Chaney, Damien
  • Marshall, Roger

Abstract

Arts festivals in general, and music festivals in particular, struggle to formulate strategy in the face of the often-conflicting demands of the commercial marketplace and the sponsors, who are typically state organizations. Commercialization and profit motivations demand differentiation, but recognition and acceptance by society often requires conformity to a set of rules that often conflict with these aims. This struggle is said to be between distinctiveness (in the marketplace) and legitimacy (in the eyes of the society as represented by sponsoring institutions). This research uses cognitive mapping techniques to uncover the role that consumers have within the representations of strategists within two music festival organizations. One festival operates in an open, commercial market while the other in an institutionalized environment. Centrality of consumers within the thought-maps of strategists and the mental associations they have to their consumers, reveal how managers struggle with this strategic dichotomy.

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  • Chaney, Damien & Marshall, Roger, 2013. "Social legitimacy versus distinctiveness: Mapping the place of consumers in the mental representations of managers in an institutionalized environment," Journal of Business Research, Elsevier, vol. 66(9), pages 1550-1558.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:9:p:1550-1558
    DOI: 10.1016/j.jbusres.2012.09.018
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    References listed on IDEAS

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    1. O’Kane, Conor & Mangematin, Vincent & Geoghegan, Will & Fitzgerald, Ciara, 2015. "University technology transfer offices: The search for identity to build legitimacy," Research Policy, Elsevier, vol. 44(2), pages 421-437.
    2. Chaney, Damien & Lunardo, Renaud & Saintives, Camille, 2015. "In-store quality (in)congruency as a driver of perceived legitimacy and shopping behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 24(C), pages 51-59.
    3. Luis Camilo Ortigueira Sanchez & Xavier Gimbert Rafols, 2018. "Institutionalism and Economic Development in Peru: A Senior Executive's View from the Application of Augmented Fuzzy Cognitive Maps," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 6(1), pages 15-38, February.
    4. Conor O'Kane & Vincent Mangematin & Will Geoghegan & Ciara Fitzgerald, 2015. "University Technology Transfer offices : the search for identity to build legimacy," Post-Print hal-01072998, HAL.
    5. van Werven, Ruben & Bouwmeester, Onno & Cornelissen, Joep P., 2015. "The power of arguments: How entrepreneurs convince stakeholders of the legitimate distinctiveness of their ventures," Journal of Business Venturing, Elsevier, vol. 30(4), pages 616-631.
    6. Chaney, Damien & Lunardo, Renaud & Bressolles, Grégory, 2016. "Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions," Journal of Business Research, Elsevier, vol. 69(12), pages 5886-5893.
    7. Chaney, Damien & Pulh, Mathilde & Mencarelli, Rémi, 2018. "When the arts inspire businesses: Museums as a heritage redefinition tool of brands," Journal of Business Research, Elsevier, vol. 85(C), pages 452-458.
    8. Damien Chaney & Mathilde Pulh & Rémi Mencarelli, 2018. "When the arts inspire businesses: Museums as a heritage redefinition tool of brands," Post-Print hal-01698405, HAL.
    9. Gloor, Peter A. & Fronzetti Colladon, Andrea & Grippa, Francesca & Hadley, Beth Marie & Woerner, Stephanie, 2020. "The impact of social media presence and board member composition on new venture success: Evidences from VC-backed U.S. startups," Technological Forecasting and Social Change, Elsevier, vol. 157(C).

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