IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v66y2013i9p1332-1337.html
   My bibliography  Save this article

A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing

Author

Listed:
  • Orriols-Puig, Albert
  • Martínez-López, Francisco J.
  • Casillas, Jorge
  • Lee, Nick

Abstract

The study here highlights the potential that analytical methods based on Knowledge Discovery in Databases (KDD) methodologies have to aid both the resolution of unstructured marketing/business problems and the process of scholarly knowledge discovery. The authors present and discuss the application of KDD in these situations prior to the presentation of an analytical method based on fuzzy logic and evolutionary algorithms, developed to analyze marketing databases and uncover relationships among variables. A detailed implementation on a pre-existing data set illustrates the method.

Suggested Citation

  • Orriols-Puig, Albert & Martínez-López, Francisco J. & Casillas, Jorge & Lee, Nick, 2013. "A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing," Journal of Business Research, Elsevier, vol. 66(9), pages 1332-1337.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:9:p:1332-1337
    DOI: 10.1016/j.jbusres.2012.02.033
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296312000653
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2012.02.033?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Avison, DE & Eardley, WA & Powell, P, 1998. "Suggestions for capturing corporate vision in strategic information systems," Omega, Elsevier, vol. 26(4), pages 443-459, August.
    2. Gilles Laurent, 2000. "Improving the External Validity of Marketing Models: A Plea For More Qualitative Input," Post-Print hal-00819502, HAL.
    3. Tay, Nicholas S.P. & Lusch, Robert F., 2005. "A preliminary test of Hunt's General Theory of Competition: using artificial adaptive agents to study complex and ill-defined environments," Journal of Business Research, Elsevier, vol. 58(9), pages 1155-1168, September.
    4. Van Bruggen, Gerrit & Wierenga, Berend, 2001. "Matching management support systems and managerial problem-solving modes:: The key to effective decision support," European Management Journal, Elsevier, vol. 19(3), pages 228-238, June.
    5. Butel, Lynne & Watkins, Alison, 2000. "Evolving Complex Organizational Structures in New and Unpredictable Environments," Journal of Business Research, Elsevier, vol. 47(1), pages 27-33, January.
    6. Robert M. Grant, 2003. "Strategic planning in a turbulent environment: evidence from the oil majors," Strategic Management Journal, Wiley Blackwell, vol. 24(6), pages 491-517, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Feng, Yi & Yin, Yunqiang & Wang, Dujuan & Dhamotharan, Lalitha, 2022. "A dynamic ensemble selection method for bank telemarketing sales prediction," Journal of Business Research, Elsevier, vol. 139(C), pages 368-382.
    2. Chung-Shing Chan, 2017. "The application of fuzzy sets theory in eco-city classification," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(1), pages 4-17, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Phillips, Paul & Moutinho, Luiz, 2014. "Critical review of strategic planning research in hospitality and tourism," Annals of Tourism Research, Elsevier, vol. 48(C), pages 96-120.
    2. Hutzschenreuter, Thomas & Horstkotte, Julian, 2013. "Performance effects of international expansion processes: The moderating role of top management team experiences," International Business Review, Elsevier, vol. 22(1), pages 259-277.
    3. Su Han, 2024. "Bridging Passion and Performance: The Mediating Role of Improvisation Behavior in New Startup Ventures," International Journal of Science and Business, IJSAB International, vol. 38(1), pages 76-98.
    4. Haarhaus, Tim & Liening, Andreas, 2020. "Building dynamic capabilities to cope with environmental uncertainty: The role of strategic foresight," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    5. Maria Luisa Giancaspro & Antonino Callea & Amelia Manuti, 2022. "“I Like It like That”: A Study on the Relationship between Psychological Capital, Work Engagement and Extra-Role Behavior," Sustainability, MDPI, vol. 14(4), pages 1-17, February.
    6. Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
    7. Riccardo Vecchiato & Giampiero Favato & Francesco di Maddaloni & Hang Do, 2020. "Foresight, cognition, and long‐term performance: Insights from the automotive industry and opportunities for future research," Futures & Foresight Science, John Wiley & Sons, vol. 2(1), March.
    8. Mbalyohere, Charles & Lawton, Thomas & Boojihawon, Roshan & Viney, Howard, 2017. "Corporate political activity and location-based advantage: MNE responses to institutional transformation in Uganda’s electricity industry," Journal of World Business, Elsevier, vol. 52(6), pages 743-759.
    9. Adomako, Samuel & Opoku, Robert A. & Frimpong, Kwabena, 2018. "Entrepreneurs' improvisational behavior and new venture performance: Firm-level and institutional contingencies," Journal of Business Research, Elsevier, vol. 83(C), pages 10-18.
    10. Paul Knott & Chatchai Thnarudee, 2022. "Strategic planning as inter-unit coordination: An in depth case study in Thailand," Asia Pacific Journal of Management, Springer, vol. 39(1), pages 201-224, March.
    11. Paula Jarzabkowski & Sarah Kaplan, 2015. "Strategy tools-in-use: A framework for understanding “technologies of rationality” in practice," Strategic Management Journal, Wiley Blackwell, vol. 36(4), pages 537-558, April.
    12. Shardul Phadnis & Chris Caplice & Yossi Sheffi & Mahender Singh, 2015. "Effect of scenario planning on field experts' judgment of long-range investment decisions," Strategic Management Journal, Wiley Blackwell, vol. 36(9), pages 1401-1411, September.
    13. Donal Crilly, 2017. "Time and Space in Strategy Discourse: Implications for Intertemporal Choice," Strategic Management Journal, Wiley Blackwell, vol. 38(12), pages 2370-2389, December.
    14. Pinkse, Jonatan & van den Buuse, Daniel, 2012. "The development and commercialization of solar PV technology in the oil industry," Energy Policy, Elsevier, vol. 40(C), pages 11-20.
    15. Alexey Bereznoy, 2019. "Corporate Foresight In The Strategy Of Multinationals," HSE Working papers WP BRP 97/STI/2019, National Research University Higher School of Economics.
    16. Younis, Heba & Elbanna, Said, 2022. "How Do SMEs Decide on International Market Entry? An Empirical Examination in the Middle East," Journal of International Management, Elsevier, vol. 28(1).
    17. Neil Terry & Anne Macy & Amjad Abdullat, 2010. "Stock Market Volatility: A Comparison Of Computer And Cellular Hardware Companies," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(3), pages 11-24.
    18. Gong, Mengfeng & Gao, Yuan & Koh, Lenny & Sutcliffe, Charles & Cullen, John, 2019. "The role of customer awareness in promoting firm sustainability and sustainable supply chain management," International Journal of Production Economics, Elsevier, vol. 217(C), pages 88-96.
    19. John J. Oliver, 2023. "Scenario planning: Reflecting on cases of actionable knowledge," Futures & Foresight Science, John Wiley & Sons, vol. 5(3-4), September.
    20. Favato, Giampiero & Vecchiato, Riccardo, 2017. "Embedding real options in scenario planning: A new methodological approach," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 135-149.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:66:y:2013:i:9:p:1332-1337. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.