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Seniors' perceptions of service features on outbound group package tours

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  • Wang, Kuo-Ching
  • Ma, Ai-Ping
  • Hsu, Mei-Ting
  • Jao, Po-Chen
  • Lin, Ching-Wen

Abstract

The objective of this study is to develop scales addressing seniors' perception of group package tour service features (GPTSFs) in Taiwan and China, and thus extend the existing literature regarding the service quality theory. This research used a qualitative method to generate sample items and a quantitative approach to develop and validate GPTSF scales. Findings from a survey with 239/217 experienced senior tourists from Taiwan/China identify five important factors (i.e., tour leader and tour guide, restaurant, hotel, coach, and scenic spot) among seniors in Taiwan and three factors (i.e., pre-tour briefing, restaurant, and optional tour) among seniors in China. Based on our findings, travel agencies can adjust their managerial directions to make them flexible enough to react efficiently to environmental changes and consumer needs.

Suggested Citation

  • Wang, Kuo-Ching & Ma, Ai-Ping & Hsu, Mei-Ting & Jao, Po-Chen & Lin, Ching-Wen, 2013. "Seniors' perceptions of service features on outbound group package tours," Journal of Business Research, Elsevier, vol. 66(8), pages 1021-1027.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:8:p:1021-1027
    DOI: 10.1016/j.jbusres.2011.12.026
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    Cited by:

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    2. Sien Leong Liew & Siti Rahayu Hussin & Nawal Hanim Abdullah, 2021. "Attributes of Senior-Friendly Tourism Destinations for Current and Future Senior Tourists: An Importance-Performance Analysis Approach," SAGE Open, , vol. 11(1), pages 21582440219, March.
    3. Peng-Sheng You & Ming-Hsiang Chen & Ching-Hui (Joan) Su, 2021. "Travel agent’s tour selection and sightseeing bus schedule for group package tour planning," Tourism Economics, , vol. 27(1), pages 220-242, February.
    4. López-Rodríguez, Campo Elías & Sandoval-Escobar, Marithza, 2022. "Tendencias de investigación en branding enfocadas al adulto mayor: análisis bibliométrico y revisión sistemática de la literatura [Trends in branding research focused on the elderly: bibliometric a," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 34(1), pages 305-327, December.
    5. Sarat Kumar Jena & Deepti Jog, 2017. "Price competition in a tourism supply chain," Tourism Economics, , vol. 23(6), pages 1235-1254, September.
    6. Borges Tiago, Maria Teresa Pinheiro Melo & Couto, João Pedro de Almeida & Tiago, Flávio Gomes Borges & Dias Faria, Sandra Micaela Costa, 2016. "Baby boomers turning grey: European profiles," Tourism Management, Elsevier, vol. 54(C), pages 13-22.
    7. Tsaur, Sheng-Hshiung & Teng, Hsiu-Yu, 2017. "Exploring tour guiding styles: The perspective of tour leader roles," Tourism Management, Elsevier, vol. 59(C), pages 438-448.
    8. Losada, Nieves & Alén, Elisa & Domínguez, Trinidad & Nicolau, Juan Luis, 2016. "Travel frequency of seniors tourists," Tourism Management, Elsevier, vol. 53(C), pages 88-95.
    9. Swimberghe, Krist & Darrat, Mahmoud A. & Beal, Brent D. & Astakhova, Marina, 2018. "Examining a psychological sense of brand community in elderly consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 171-178.

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