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Compliance with veterinary prescriptions: The role of physical and social risk revisited

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  • Maille, Virginie
  • Hoffmann, Jonas

Abstract

This study replicates and extends prior research related to human health prevention programs by examining why pet owners comply with therapeutic prescriptions issued by their veterinarian. Empirical data demonstrates that overall, people comply according to physical, but above all, social risk. However, the influence of physical risk depends on the relationships in the pet-owner-veterinarian triad and becomes most effective when trust toward the veterinarian and/or attachment to the pet are high.

Suggested Citation

  • Maille, Virginie & Hoffmann, Jonas, 2013. "Compliance with veterinary prescriptions: The role of physical and social risk revisited," Journal of Business Research, Elsevier, vol. 66(1), pages 141-144.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:1:p:141-144
    DOI: 10.1016/j.jbusres.2012.09.006
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    References listed on IDEAS

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    1. Rayner, Ethan & Baxter, Stacey M. & Ilicic, Jasmina, 2015. "Smoker's recall of fear appeal imagery: Examining the effect of fear intensity and fear type," Australasian marketing journal, Elsevier, vol. 23(1), pages 61-66.

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