Efficacité des réducteurs de risque marketing et confiance du consommateur : A propos d'une recherche exploratoire sur le comportement d'achat du consommateur face à la viande
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References listed on IDEAS
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- Lucie Sirieix & Pierre-Louis Dubois, 1999. "Vers un modèle qualité-satisfaction intégrant la confiance?," Post-Print hal-02018476, HAL.
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Keywords
transmiter confidence; risk; self confidence; feeding; risque; confiance en soi; confiance dans l'émetteur; principe d'incorporation; produits alimentaires;All these keywords.
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