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Reflexive introspection on sharing gifts and shaping stories

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  • Olsen, Barbara

Abstract

The purpose of this paper is to convey how reflexive introspection can be used to discover new insights from previously recorded ethnographic data. A reflexive introspection of experiences recorded on tape, in fieldwork notebooks, personal journals and in correspondence bares ulterior motives and complicity in escalating consumer desires that suggests a retextualization of the fieldwork experience.

Suggested Citation

  • Olsen, Barbara, 2012. "Reflexive introspection on sharing gifts and shaping stories," Journal of Business Research, Elsevier, vol. 65(4), pages 467-474.
    • Handle: RePEc:eee:jbrese:v:65:y:2012:i:4:p:467-474
    DOI: 10.1016/j.jbusres.2011.02.015
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    References listed on IDEAS

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    1. Markus Giesler, 2006. "Consumer Gift Systems," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(2), pages 283-290, August.
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    3. Sherry, John F, Jr, 1983. "Gift Giving in Anthropological Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 157-168, September.
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    5. Holbrook, Morris B., 2006. "Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay," Journal of Business Research, Elsevier, vol. 59(6), pages 714-725, June.
    6. Belk, Russell W & Coon, Gregory S, 1993. "Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 393-417, December.
    7. Mick, David Glen & Buhl, Claus, 1992. "A Meaning-Based Model of Advertising Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 317-338, December.
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    Cited by:

    1. Takhar-Lail, Amandeep & Chitakunye, Pepukayi, 2015. "Reflexive introspection: Methodological insights from four ethnographic studies," Journal of Business Research, Elsevier, vol. 68(11), pages 2383-2394.
    2. Mathilde Pulh & Rémi Mencarelli & Damien Chaney, 2019. "The consequences of the heritage experience in brand museums on the consumer–brand relationship," Post-Print halshs-02142424, HAL.

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