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Consumption Seen From the Gift: State of the Art and Prospective
[La consommation en clé de don : état des lieux rétrospectif et prospectif]

Author

Listed:
  • Bernard Cova

    (KEDGE Business School [Marseille])

  • Eric Remy

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Consumption today is the object of attention from the humanities, anthropology and sociology, yet this has not always been the case. This article discusses the works on consumption of these disciplines in the last thirty years, with a special focus on the contributions in the field of Consumer Research. This branch of management sciences has approached consumption from various angles, including gift theory. This article discusses the place of gift in consumption and develops the idea of brands as symbolic gifts.

Suggested Citation

  • Bernard Cova & Eric Remy, 2014. "Consumption Seen From the Gift: State of the Art and Prospective [La consommation en clé de don : état des lieux rétrospectif et prospectif]," Post-Print hal-01581986, HAL.
    • Handle: RePEc:hal:journl:hal-01581986
    Note: View the original document on HAL open archive server: https://hal.science/hal-01581986
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    References listed on IDEAS

    as
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    Keywords

    Consommation; Marketing; Don;
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