IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v68y2015i9p1997-2004.html
   My bibliography  Save this article

Regifting: A multi-perspective processual overview

Author

Listed:
  • Ertimur, Burçak
  • Muñoz, Caroline
  • Hutton, James G.

Abstract

Regifting is explored through content and thematic analysis of self-reported stories about regifting exchanges narrated by regifters, regiftees, original gift givers and observers. Analyses reveal four modes of regifting, diverse tactics employed by regifters, a variety of cues that signal regifts, as well as emotional, relational and behavioral outcomes of regifting. Findings highlight the need to examine regifting as a phenomenon related to but distinct from traditional, dyadic gift giving, and to incorporate aspects of systemic and communal gift-giving models. This research redefines the boundaries, forms, and characteristics of regifting based on consumers' perceptions, and highlights implications of regifting for the ethos of traditional gift giving.

Suggested Citation

  • Ertimur, Burçak & Muñoz, Caroline & Hutton, James G., 2015. "Regifting: A multi-perspective processual overview," Journal of Business Research, Elsevier, vol. 68(9), pages 1997-2004.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:9:p:1997-2004
    DOI: 10.1016/j.jbusres.2015.01.058
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296315000727
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2015.01.058?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
    2. Markus Giesler, 2006. "Consumer Gift Systems," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(2), pages 283-290, August.
    3. Sherry, John Jr. & McGrath, Mary Ann & Levy, Sidney J., 1993. "The dark side of the gift," Journal of Business Research, Elsevier, vol. 28(3), pages 225-244, November.
    4. Sherry, John F, Jr, 1983. "Gift Giving in Anthropological Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 157-168, September.
    5. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    6. Tonya Williams Bradford, 2009. "Intergenerationally Gifted Asset Dispositions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(1), pages 93-111, June.
    7. Belk, Russell W, 1976. "It's the Thought That Counts: A Signed Digraph Analysis of Gift-Giving," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(3), pages 155-162, December.
    8. Price, Linda L & Arnould, Eric J & Curasi, Carolyn Folkman, 2000. "Older Consumers' Disposition of Special Possessions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(2), pages 179-201, September.
    9. Waldfogel, Joel, 1993. "The Deadweight Loss of Christmas," American Economic Review, American Economic Association, vol. 83(5), pages 1328-1336, December.
    10. Levy, Sidney J., 2005. "The evolution of qualitative research in consumer behavior," Journal of Business Research, Elsevier, vol. 58(3), pages 341-347, March.
    11. Belk, Russell W & Coon, Gregory S, 1993. "Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 393-417, December.
    12. Otnes, Cele & Lowrey, Tina M & Kim, Young Chan, 1993. "Gift Selection for Easy and Difficult Recipients: A Social Roles Interpretation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 229-244, September.
    13. Jean-Sébastien Marcoux, 2009. "Escaping the Gift Economy," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(4), pages 671-685, December.
    14. Michelle F. Weinberger & Melanie Wallendorf, 2012. "Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(1), pages 74-92.
    15. Lowrey, Tina M & Otnes, Cele C & Ruth, Julie A, 2004. "Social Influences on Dyadic Giving over Time: A Taxonomy from the Giver's Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(4), pages 547-558, March.
    16. Brian Duncan, 2009. "Secret Santa Reveals The Secret Side Of Giving," Economic Inquiry, Western Economic Association International, vol. 47(1), pages 165-181, January.
    17. Stern, Barbara B, 1994. "Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Comsumer Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 601-615, March.
    18. Ruth, Julie A & Otnes, Cele C & Brunel, Frederic F, 1999. "Gift Receipt and the Reformulation of Interpersonal Relationships," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 385-402, March.
    19. Kassarjian, Harold H, 1977. "Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 8-18, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Guido, Gianluigi & Pino, Giovanni & Peluso, Alessandro M., 2016. "Assessing individuals' re-gifting motivations," Journal of Business Research, Elsevier, vol. 69(12), pages 5956-5963.
    2. Cruz-Cárdenas, Jorge & del Val Núñez, M. Teresa, 2016. "Clothing disposition by gifting: Benefits for consumers and new consumption," Journal of Business Research, Elsevier, vol. 69(11), pages 4975-4979.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bradford, Tonya Williams & Sherry, John F., 2013. "Orchestrating rituals through retailers: An examination of gift registry," Journal of Retailing, Elsevier, vol. 89(2), pages 158-175.
    2. Guido, Gianluigi & Pino, Giovanni & Peluso, Alessandro M., 2016. "Assessing individuals' re-gifting motivations," Journal of Business Research, Elsevier, vol. 69(12), pages 5956-5963.
    3. Vanhamme, Joëlle & de Bont, Cees J.P.M., 2008. "“Surprise Gift” Purchases: Customer Insights from the Small Electrical Appliances Market," Journal of Retailing, Elsevier, vol. 84(3), pages 354-369.
    4. Luo, Biao & Fang, Wenpei & Shen, Jie & Cong, Xue Fei, 2019. "Gift–image congruence and gift appreciation in romantic relationships: The roles of intimacy and relationship dependence," Journal of Business Research, Elsevier, vol. 103(C), pages 142-152.
    5. Branco-Illodo, Ines & Heath, Teresa, 2020. "The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts," Journal of Business Research, Elsevier, vol. 120(C), pages 418-424.
    6. Bénédicte de Peyrelongue & Olivier Masclef & Valérie Guillard, 2017. "The Need to Give Gratuitously: A Relevant Concept Anchored in Catholic Social Teaching to Envision the Consumer Behavior," Journal of Business Ethics, Springer, vol. 145(4), pages 739-755, November.
    7. Bernard Cova & Eric Remy, 2014. "Consumption Seen From the Gift: State of the Art and Prospective [La consommation en clé de don : état des lieux rétrospectif et prospectif]," Post-Print hal-01581986, HAL.
    8. Cheng, Andong & Meloy, Margaret G. & Polman, Evan, 2021. "Picking Gifts for Picky People," Journal of Retailing, Elsevier, vol. 97(2), pages 191-206.
    9. Schiffman, Leon G. & Cohn, Deborah Y., 2009. "Are they playing by the same rules? A consumer gifting classification of marital dyads," Journal of Business Research, Elsevier, vol. 62(11), pages 1054-1062, November.
    10. Nguyen, Hieu P. & Munch, James M., 2011. "Romantic gift giving as chore or pleasure: The effects of attachment orientations on gift giving perceptions," Journal of Business Research, Elsevier, vol. 64(2), pages 113-118, February.
    11. Vanhamme, J. & de Bont, C.J.P.M., 2005. "“Surprise Gift” Purchases of Small Electric Appliances: A Pilot Study," ERIM Report Series Research in Management ERS-2005-081-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    12. Carolina Rezende Pereira & Suzane Strehlau, 2016. "Social Bond Development Through Continuous Indebtedness," Journal of Consumer Policy, Springer, vol. 39(2), pages 241-259, June.
    13. Park, Yookyung & Yi, Youjae, 2022. "Is a gift on sale “heart-discounted†? Givers’ misprediction on the value of discounted gifts and the influence of service robots," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    14. Ye Yang & Angela Paladino, 2015. "The case of wine: understanding Chinese gift-giving behavior," Marketing Letters, Springer, vol. 26(3), pages 335-361, September.
    15. Chen, Ning & Petersen, Francine E. & Lowrey, Tina M., 2022. "The effect of altruistic gift giving on self-indulgence in affordable luxury," Journal of Business Research, Elsevier, vol. 146(C), pages 84-94.
    16. Cavanaugh, Lisa A. & Gino, Francesca & Fitzsimons, Gavan J., 2015. "When doing good is bad in gift giving: Mis-predicting appreciation of socially responsible gifts," Organizational Behavior and Human Decision Processes, Elsevier, vol. 131(C), pages 178-189.
    17. Masset, Julie & Decrop, Alain, 2016. "“God, I have so many ashtrays!” Dependences and dependencies in consumer–possession relationships," Journal of Business Research, Elsevier, vol. 69(1), pages 94-109.
    18. Valérie Guillard & Céline del Bucchia, 2012. ""How About Giving My Things Away Over The Internet? " When Internet Makes It Easier To Give Things Away," Post-Print hal-00909262, HAL.
    19. Aurélie Kessous & Pierre Valette-Florence & Virginie de Barnier, 2016. "Luxury watch possession and dispossession from father to son: A poisoned gift? Pierre Valette-Florence, Professor, IAE de Grenoble," Post-Print hal-01472038, HAL.
    20. de Hooge, Ilona E., 2014. "Predicting consumer behavior with two emotion appraisal dimensions: Emotion valence and agency in gift giving," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 380-394.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:68:y:2015:i:9:p:1997-2004. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.