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Regifting: A multi-perspective processual overview

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  • Ertimur, Burçak
  • Muñoz, Caroline
  • Hutton, James G.

Abstract

Regifting is explored through content and thematic analysis of self-reported stories about regifting exchanges narrated by regifters, regiftees, original gift givers and observers. Analyses reveal four modes of regifting, diverse tactics employed by regifters, a variety of cues that signal regifts, as well as emotional, relational and behavioral outcomes of regifting. Findings highlight the need to examine regifting as a phenomenon related to but distinct from traditional, dyadic gift giving, and to incorporate aspects of systemic and communal gift-giving models. This research redefines the boundaries, forms, and characteristics of regifting based on consumers' perceptions, and highlights implications of regifting for the ethos of traditional gift giving.

Suggested Citation

  • Ertimur, Burçak & Muñoz, Caroline & Hutton, James G., 2015. "Regifting: A multi-perspective processual overview," Journal of Business Research, Elsevier, vol. 68(9), pages 1997-2004.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:9:p:1997-2004
    DOI: 10.1016/j.jbusres.2015.01.058
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    References listed on IDEAS

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    2. Guido, Gianluigi & Pino, Giovanni & Peluso, Alessandro M., 2016. "Assessing individuals' re-gifting motivations," Journal of Business Research, Elsevier, vol. 69(12), pages 5956-5963.

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