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Analyzing price and product strategies with a comprehensive system dynamics model--A case study from the capital goods industry

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  • Größler, Andreas
  • Löpsinger, Tobias
  • Stotz, Myrjam
  • Wörner, H.

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  • Größler, Andreas & Löpsinger, Tobias & Stotz, Myrjam & Wörner, H., 2008. "Analyzing price and product strategies with a comprehensive system dynamics model--A case study from the capital goods industry," Journal of Business Research, Elsevier, vol. 61(11), pages 1136-1142, November.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:11:p:1136-1142
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    References listed on IDEAS

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    1. Lane, David C., 1992. "Modelling as learning: A consultancy methodology for enhancing learning in management teams," European Journal of Operational Research, Elsevier, vol. 59(1), pages 64-84, May.
    2. David R. Bell & Jeongwen Chiang & V. Padmanabhan, 1999. "The Decomposition of Promotional Response: An Empirical Generalization," Marketing Science, INFORMS, vol. 18(4), pages 504-526.
    3. Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
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    2. Andrea Caporuscio & Francesco Schiavone & Fabian Bernhard & Octavio Escobar, 2023. "The role of B2B digital platforms for managing future worldwide crisis. A strategic sensitivity framework for exploiting the breakthrough technological innovations," Post-Print hal-04414611, HAL.
    3. Cheng, Yung-Hsiang & Chang, Yu-Hern & Lu, I.J., 2015. "Urban transportation energy and carbon dioxide emission reduction strategies," Applied Energy, Elsevier, vol. 157(C), pages 953-973.

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