Interfirm behavior and goal alignment in relational exchanges
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- Baxter, Roger A., 2013. "Gaining access to customers' resources through relationship bonds," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 6(2), pages 56-69.
- Prior, Daniel D. & Keränen, Joona, 2020. "Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence," Australasian marketing journal, Elsevier, vol. 28(2), pages 83-89.
- Bosse, Douglas A., 2009. "Bundling governance mechanisms to efficiently organize small firm loans," Journal of Business Venturing, Elsevier, vol. 24(2), pages 183-195, March.
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- Yang, Wei & Zhang, Yu & Zhou, Yin & Zhang, Leinan, 2021. "Performance effects of trust-dependence congruence: The mediating role of relational behaviors," Journal of Business Research, Elsevier, vol. 129(C), pages 341-350.
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