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Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs

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  • Hau, Le Nguyen
  • Evangelista, Felicitas

Abstract

The focus of this paper is on the acquisition of tacit and explicit marketing knowledge from foreign partners in international joint ventures. Based on a literature review, a number of antecedents are identified and a model is tested using data obtained from 219 IJVs in Vietnam. Factors related to both knowledge seekers and knowledge holders, and the cultural distances between them are found to have a significant impact on the acquisition of marketing knowledge from foreign partners.

Suggested Citation

  • Hau, Le Nguyen & Evangelista, Felicitas, 2007. "Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs," Journal of Business Research, Elsevier, vol. 60(11), pages 1152-1165, November.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:11:p:1152-1165
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    17. Emily Bacon & Michael D. Williams & Gareth H. Davies, 2023. "On the Combinatory Nature of Knowledge Transfer Conditions: A Mixed Method Assessment," Information Systems Frontiers, Springer, vol. 25(3), pages 1039-1061, June.
    18. Yannis A. HAJIDIMITRIOU & Nikolaos S. SKLAVOUNOS & Konstantinos P. ROTSIOS, 2012. "The Impact Of Trust On Knowledge Transfer In International Business Systems," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 11(2), pages 39-49.
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    20. Mohamed Bouteraa & Elhachemi Tamma & Mohammed El Hafedh Aichouche & Sadok Achour & Suddin Lada & Rudy Ansar & Lim Ming Fook & Brahim Chekima, 2023. "International Joint Ventures’ Knowledge Acquisition: Critical Literature Review," Sustainability, MDPI, vol. 15(8), pages 1-18, April.
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