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Marketing productivity: issues and analysis

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  • Sheth, Jagdish N.
  • Sisodia, Rajendra S.

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  • Sheth, Jagdish N. & Sisodia, Rajendra S., 2002. "Marketing productivity: issues and analysis," Journal of Business Research, Elsevier, vol. 55(5), pages 349-362, May.
    • Handle: RePEc:eee:jbrese:v:55:y:2002:i:5:p:349-362
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    References listed on IDEAS

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    1. Eugene W. Anderson & Claes Fornell & Roland T. Rust, 1997. "Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services," Marketing Science, INFORMS, vol. 16(2), pages 129-145.
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