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Relationship marketing orientation: scale development and cross-cultural validation

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  • Sin, Leo Y. M.
  • Tse, Alan C. B.
  • Yau, Oliver H. M.
  • Chow, Raymond P. M.
  • Lee, Jenny S. Y.
  • Lau, Lorett B. Y.

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Suggested Citation

  • Sin, Leo Y. M. & Tse, Alan C. B. & Yau, Oliver H. M. & Chow, Raymond P. M. & Lee, Jenny S. Y. & Lau, Lorett B. Y., 2005. "Relationship marketing orientation: scale development and cross-cultural validation," Journal of Business Research, Elsevier, vol. 58(2), pages 185-194, February.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:2:p:185-194
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    References listed on IDEAS

    as
    1. Gruen, Thomas W., 1997. "Relationship marketing: the route to marketing efficiency and effectiveness," Business Horizons, Elsevier, vol. 40(6), pages 32-38.
    2. Jagdip Singh, 1995. "Measurement in Cross-National Research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 26(3), pages 597-619, September.
    3. Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond P. M. & Sin, Leo Y. M. & Tse, Alan C. B., 2000. "Relationship marketing the Chinese way," Business Horizons, Elsevier, vol. 43(1), pages 16-24.
    4. Franklyn A Manu, 1992. "Innovation Orientation, Environment and Performance: A Comparison of U.S. and European Markets," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(2), pages 333-359, June.
    5. Susan P Douglas & Dong Kee Rhee, 1989. "Examining Generic Competitive Strategy Types in U.S. and European Markets," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 20(3), pages 437-463, September.
    6. Michael R Mullen, 1995. "Diagnosing Measurement Equivalence in Cross-National Research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 26(3), pages 573-596, September.
    7. Susan P Douglas & C Samuel Craig, 1983. "Examining Performance of U.S. Multinationals in Foreign Markets," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 14(3), pages 51-62, September.
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