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International performance of multinationals: a hybrid model

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  • Chen, Homin

Abstract

This study examines multinationals' performance using a hybrid model. By considering firm-specific assets hypothesis, this study incorporates the structure-conduct-performance paradigm and entry mode choice to develop and test a theoretical argument for international performance. Taiwanese MNCs are chosen to test both the validity of the overall framework and the importance of factors influencing the international entry modes and market performance. The results show that both marketing strategies and entry modes have significant impact on market performance. In addition, firm-specific assets have substantial influence on marketing strategies and entry modes. The empirical finding of this study support the argument that the hybrid framework provides the basis for a more comprehensive theoretical understanding.

Suggested Citation

  • Chen, Homin, 1999. "International performance of multinationals: a hybrid model," Journal of World Business, Elsevier, vol. 34(2), pages 157-170, July.
    • Handle: RePEc:eee:worbus:v:34:y:1999:i:2:p:157-170
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    2. Jing Yang & Frank Tipton & Jiatao Li, 2011. "A review of foreign business management in China," Asia Pacific Journal of Management, Springer, vol. 28(3), pages 627-659, September.
    3. Amar K.J.R. Nayak, 2007. "Does Direct Investment in Complementary Businesses make Business Sense to Foreign Companies in an Emerging Economy? Case of British American Tobacco in India, 1906–2004," Global Business Review, International Management Institute, vol. 8(2), pages 189-204, December.
    4. Nayab Zahra & Danish Ahmed Siddiqui, 2020. "Can Parents be attributed for their Subsidiary Performance?: A Multi-Level Analysis for Performance Determinants of Multinational Enterprises in Pakistan," International Journal of Regional Development, Macrothink Institute, vol. 7(2), pages 1-38, December.
    5. Rosalie Tung & Henry Chung, 2010. "Diaspora and trade facilitation: The case of ethnic Chinese in Australia," Asia Pacific Journal of Management, Springer, vol. 27(3), pages 371-392, September.
    6. Demirbag, Mehmet & Tatoglu, Ekrem & Glaister, Keith W., 2007. "Factors influencing perceptions of performance: The case of western FDI in an emerging market," International Business Review, Elsevier, vol. 16(3), pages 310-336, June.
    7. M. Ahlbrecht & S. Eckert, 2013. "Venturing Early or Following Late?," Management International Review, Springer, vol. 53(5), pages 635-658, October.
    8. Canabal, Anne & White III, George O., 2008. "Entry mode research: Past and future," International Business Review, Elsevier, vol. 17(3), pages 267-284, June.
    9. Jing Yan & Feng Yu, 2021. "Can international coproduction promote the performance of cultural products in the global markets? Evidence from the Chinese movie industry," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 157(4), pages 777-798, November.
    10. Lin, Feng-Jyh, 2010. "The determinants of foreign direct investment in China: The case of Taiwanese firms in the IT industry," Journal of Business Research, Elsevier, vol. 63(5), pages 479-485, May.
    11. Wei-Kang Wang & Wen-Min Lu & Qian Long Kweh & Yu-Li Liu, 2017. "Decentralized and concentrated investments in China and the performance of Taiwanese listed electronic companies," Applied Economics, Taylor & Francis Journals, vol. 49(25), pages 2443-2455, May.

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