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Cross-national development and validation of an international business measurement scale: the COISCALE

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  • Knight, Gary A.
  • Spreng, Richard A.
  • Yaprak, Attila

Abstract

There are countless important concepts in international business research that must be assessed using valid measurement scales. A prerequisite for advancing international business research is standardized constructs and associated measures that are reliable, valid, and dimensionally consistent. Because international business research is a costly undertaking, the construction of valid measurement scales is critical. Country image is an important concept in international business research because of its ability to influence purchase behavior and other critical outcomes. Using data from three diverse cultures--Japan, Turkey, and the USA--we devise a scale to measure country-of-origin image ("COI"). We then confirm the validity of the scale using recently defined methods for assessing measurement invariance in cross-national research. The resulting "COISCALE" is valid, yet parsimonious, and appears capable of assessing country image in a variety of national settings.

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  • Knight, Gary A. & Spreng, Richard A. & Yaprak, Attila, 2003. "Cross-national development and validation of an international business measurement scale: the COISCALE," International Business Review, Elsevier, vol. 12(5), pages 581-599, October.
    • Handle: RePEc:eee:iburev:v:12:y:2003:i:5:p:581-599
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    1. Roth, Katharina P. & Diamantopoulos, Adamantios, 2009. "Advancing the country image construct," Journal of Business Research, Elsevier, vol. 62(7), pages 726-740, July.
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    3. Yexin Liu & Weiwei Wu & Yanggi Kim, 2023. "How do latecomer firms achieve catch-up through technology management: a comparative analysis," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    4. Chidlow, Agnieszka & Ghauri, Pervez N. & Yeniyurt, Sengun & Cavusgil, S. Tamer, 2015. "Establishing rigor in mail-survey procedures in international business research," Journal of World Business, Elsevier, vol. 50(1), pages 26-35.
    5. Abdelzaher, Dina & Fernandez, Whitney Douglas & Schneper, William D., 2019. "Legal rights, national culture and social networks: Exploring the uneven adoption of United Nations Global Compact," International Business Review, Elsevier, vol. 28(1), pages 12-24.
    6. Tian Hongyun & William Adomako Kankam & Florence Appiah-Twum & Isaac Gumah Akolgo, 2019. "Effect of Social Capital on Firm Performance: The Role of Entrepreneurial Orientation and Dynamic Capability," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 63-73.
    7. Katharina Petra Zeugner Roth & Adamantios Diamantopoulos & Mª Ángeles Montesinos, 2008. "Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study," Management International Review, Springer, vol. 48(5), pages 577-602, November.

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