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Age differences in memory for radio advertisements: the role of mnemonics

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  • Smith, Malcolm C.
  • Phillips, Mark Jr

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  • Smith, Malcolm C. & Phillips, Mark Jr, 2001. "Age differences in memory for radio advertisements: the role of mnemonics," Journal of Business Research, Elsevier, vol. 53(2), pages 103-109, August.
    • Handle: RePEc:eee:jbrese:v:53:y:2001:i:2:p:103-109
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    References listed on IDEAS

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    1. Tepper, Kelly, 1994. "The Role of Labeling Processes in Elderly Consumers' Responses to Age Segmentation Cues," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 503-519, March.
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    Cited by:

    1. van Raaij, W. Fred & Strazzieri, Alain & Woodside, Arch, 2001. "New developments in marketing communications and consumer behavior," Journal of Business Research, Elsevier, vol. 53(2), pages 59-61, August.
    2. Wei, Yujie & Donthu, Naveen & Bernhardt, Kenneth L., 2013. "Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations," Journal of Business Research, Elsevier, vol. 66(11), pages 2171-2177.

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