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New developments in marketing communications and consumer behavior

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  • van Raaij, W. Fred
  • Strazzieri, Alain
  • Woodside, Arch

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  • van Raaij, W. Fred & Strazzieri, Alain & Woodside, Arch, 2001. "New developments in marketing communications and consumer behavior," Journal of Business Research, Elsevier, vol. 53(2), pages 59-61, August.
    • Handle: RePEc:eee:jbrese:v:53:y:2001:i:2:p:59-61
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    References listed on IDEAS

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    1. repec:dau:papers:123456789/1609 is not listed on IDEAS
    2. Chandrashekaran, R., 2001. "The implications of individual differences in reference price utilization for designing effective price communications," Journal of Business Research, Elsevier, vol. 53(2), pages 85-91, August.
    3. Odin, Yorick & Odin, Nathalie & Valette-Florence, Pierre, 2001. "Conceptual and operational aspects of brand loyalty: an empirical investigation," Journal of Business Research, Elsevier, vol. 53(2), pages 75-84, August.
    4. Smith, Malcolm C. & Phillips, Mark Jr, 2001. "Age differences in memory for radio advertisements: the role of mnemonics," Journal of Business Research, Elsevier, vol. 53(2), pages 103-109, August.
    5. Pierre Volle, 2001. "The Short-Term Effect of Store-Level Promotions on Store Choice and the Moderating Role of Individual Variables," Post-Print halshs-00164831, HAL.
    6. Volle, Pierre, 2001. "The short-term effect of store-level promotions on store choice, and the moderating role of individual variables," Journal of Business Research, Elsevier, vol. 53(2), pages 63-73, August.
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