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Reminders, payment method and charitable giving: evidence from an online experiment

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  • Axel Sonntag

    (University of East Anglia)

  • Daniel John Zizzo

    (University of East Anglia)

Abstract

We present the results of an experiment testing whether different methods of payment in combination with different reminder intervals affect the amounts of charitable donations. Following a lab session, participants could make online donations to charity for a total duration of three months. Reminder intervals and payment methods did not affect the total amounts donated, although participants were more likely to donate at least once when receiving monthly (and not weekly) email reminders.

Suggested Citation

  • Axel Sonntag & Daniel John Zizzo, 2014. "Reminders, payment method and charitable giving: evidence from an online experiment," Working Paper series, University of East Anglia, Centre for Behavioural and Experimental Social Science (CBESS) 14-04, School of Economics, University of East Anglia, Norwich, UK..
    • Handle: RePEc:uea:wcbess:14-04
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    charitable giving; payment method; reminders; online experiment;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

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