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Sport publicity: Commitment's moderation of message effects

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  • Funk, Daniel C.
  • Pritchard, Mark P.

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  • Funk, Daniel C. & Pritchard, Mark P., 2006. "Sport publicity: Commitment's moderation of message effects," Journal of Business Research, Elsevier, vol. 59(5), pages 613-621, May.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:5:p:613-621
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    1. Shiv, Baba & Edell, Julie A & Payne, John W, 1997. "Factors Affecting the Impact of Negatively and Positively Framed Ad Messages," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(3), pages 285-294, December.
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    4. Kelley, Scott W. & Turley, L. W., 2001. "Consumer perceptions of service quality attributes at sporting events," Journal of Business Research, Elsevier, vol. 54(2), pages 161-166, November.
    5. Funk, Daniel C. & James, Jeff, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Elsevier, vol. 4(2), pages 119-150, November.
    6. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    7. Daniel C. Funk & Jeff James, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Taylor & Francis Journals, vol. 4(2), pages 119-150, July.
    8. Funk, Daniel C. & Haugtvedt, Curtis P. & Howard, Dennis R., 2000. "Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications," Sport Management Review, Elsevier, vol. 3(2), pages 125-144, November.
    9. Franke, George R., 1994. "U.S. cigarette demand, 1961-1990: Econometric issues, evidence, and implications," Journal of Business Research, Elsevier, vol. 30(1), pages 33-41, May.
    10. Agarwal, James & Malhotra, Naresh K., 2005. "An integrated model of attitude and affect: Theoretical foundation and an empirical investigation," Journal of Business Research, Elsevier, vol. 58(4), pages 483-493, April.
    11. Haugtvedt, Curtis P, et al, 1994. "Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 176-189, June.
    12. Hutton, James G., 1996. "Integrated marketing communications and the evolution of marketing thought," Journal of Business Research, Elsevier, vol. 37(3), pages 155-162, November.
    13. Daniel C. Funk & Curtis P. Haugtvedt & Dennis R. Howard, 2000. "Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications," Sport Management Review, Taylor & Francis Journals, vol. 3(2), pages 125-144, July.
    14. Crosby, Lawrence A & Taylor, James R, 1983. "Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Voters," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(4), pages 413-431, March.
    15. Berger, Ida E & Mitchell, Andrew A, 1989. "The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 269-279, December.
    16. Sirgy, M. Joseph & Grewal, Dhruv & Mangleburg, Tamara, 2000. "Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda," Journal of Business Research, Elsevier, vol. 49(2), pages 127-138, August.
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    Cited by:

    1. Doyle, Jason P. & Pentecost, Robin D. & Funk, Daniel C., 2014. "The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity," Sport Management Review, Elsevier, vol. 17(3), pages 310-323.
    2. Pedro Cuesta-Valiño & Pablo Gutiérrez-Rodríguez & Cristina Loranca-Valle, 2021. "Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty," Sustainability, MDPI, vol. 13(2), pages 1-24, January.
    3. Westberg, Kate & Stavros, Constantino & Farrelly, Francis & Smith, Aaron C.T., 2020. "Fan empathy as a response to athlete transgressions," Sport Management Review, Elsevier, vol. 23(4), pages 719-735.
    4. Mark Pritchard & Theresa Wilson, 2018. "Building corporate reputation through consumer responses to green new products," Journal of Brand Management, Palgrave Macmillan, vol. 25(1), pages 38-52, January.
    5. Yuan, Denghua & Lin, Zhibin & Filieri, Raffaele & Liu, Ran & Zheng, Mengqin, 2020. "Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement," Journal of Business Research, Elsevier, vol. 115(C), pages 38-47.
    6. Nicolau, Juan L., 2011. "The decision to raise firm value through a sports-business exchange: How much are Real Madrid's goals worth to its president's company's goals?," European Journal of Operational Research, Elsevier, vol. 215(1), pages 281-288, November.

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