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Triple acculturation: The role of African Americans in the consumer acculturation of Kenyan immigrants

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  • Wamwara-Mbugua, L. Wakiuru
  • Cornwell, T. Bettina
  • Boller, Gregory

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  • Wamwara-Mbugua, L. Wakiuru & Cornwell, T. Bettina & Boller, Gregory, 2008. "Triple acculturation: The role of African Americans in the consumer acculturation of Kenyan immigrants," Journal of Business Research, Elsevier, vol. 61(2), pages 83-90, February.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:2:p:83-90
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    References listed on IDEAS

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    1. Spiggle, Susan, 1994. "Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 491-503, December.
    2. Mehta, Raj & Belk, Russell W, 1991. "Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 398-411, March.
    3. Stayman, Douglas M & Deshpande, Rohit, 1989. "Situational Ethnicity and Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 361-371, December.
    4. Celsi, Richard L & Rose, Randall L & Leigh, Thomas W, 1993. "An Exploration of High-Risk Leisure Consumption through Skydiving," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 1-23, June.
    5. Ruth, Julie A & Otnes, Cele C & Brunel, Frederic F, 1999. "Gift Receipt and the Reformulation of Interpersonal Relationships," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 385-402, March.
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    1. De Juan-Vigaray, María D. & Sarabia-Sánchez, Francisco J. & Garau-Vadell, Joan B., 2013. "The acculturation of international residential tourists and their shopping behaviours," Tourism Management, Elsevier, vol. 36(C), pages 115-118.
    2. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
    3. Cappellini, Benedetta & Yen, Dorothy Ai-wan, 2013. "Little Emperors in the UK: Acculturation and food over time," Journal of Business Research, Elsevier, vol. 66(8), pages 968-974.
    4. Kizgin, Hatice & Jamal, Ahmad & Richard, Marie-Odile, 2018. "Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors," Journal of Business Research, Elsevier, vol. 82(C), pages 320-329.
    5. Cross, Samantha N.N. & Gilly, Mary C., 2014. "Consumption compromises: Negotiation and unification within contemporary families," Journal of Business Research, Elsevier, vol. 67(4), pages 449-456.
    6. Kizgin, Hatice & Jamal, Ahmad & Rana, Nripendra & Dwivedi, Yogesh & Weerakkody, Vishanth, 2019. "The impact of social networking sites on socialization and political engagement: Role of acculturation," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 503-512.
    7. Jamal, Ahmad & Shukor, Syadiyah Abdul, 2014. "Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims," Journal of Business Research, Elsevier, vol. 67(3), pages 237-245.
    8. Hatice Kizgin & Ahmad Jamal & Bidit Lal Dey & Nripendra P. Rana, 2018. "The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions," Information Systems Frontiers, Springer, vol. 20(3), pages 503-514, June.
    9. Kreuzer, Maria & Mühlbacher, Hans & von Wallpach, Sylvia, 2018. "Home in the re-making: Immigrants' transcultural experiencing of home," Journal of Business Research, Elsevier, vol. 91(C), pages 334-341.
    10. Ibarra-Cantu, Cecilia & Cheetham, Dr Fiona, 2021. "Consumer multiculturation in multicultural marketplaces: Mexican immigrants’ responses to the global consumer culture construction of Tex-Mex as Mexican food," Journal of Business Research, Elsevier, vol. 134(C), pages 70-77.
    11. Kipnis, Eva & Bebek, Gaye & Brőckerhoff, Aurélie, 2021. "Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces," Journal of Business Research, Elsevier, vol. 123(C), pages 401-414.
    12. Fortenberry Jr., John L. & McGoldrick, Peter J., 2011. "Receptiveness of Black Americans to outdoor advertising," Journal of Business Research, Elsevier, vol. 64(6), pages 586-593, June.

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