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The consumption of dark narratives: A systematic review and research agenda

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  • Luna-Cortés, Gonzalo
  • López-Bonilla, Luis Miguel
  • López-Bonilla, Jesús Manuel

Abstract

Research on dark narratives has focused on various contexts and products. Different perspectives, theories and methods have been applied during the last twenty-five years. The multi-disciplinary nature of the studies and the different approaches lead to a need for research to clarify the definition, classify the types of dark narratives, recognize consumers’ motivations, and identify antecedents and consequent behavior. We conducted a systematic review of 128 published works on dark narratives. Based on the review, this paper presents a structured overview of research in different fields, the contexts where the consumption of dark narratives has been examined, and the theories and methods used. Based on this review, we provide a revised definition, a structured classification of dark narratives and a synthesis of prior findings. Finally, we present a future research agenda.

Suggested Citation

  • Luna-Cortés, Gonzalo & López-Bonilla, Luis Miguel & López-Bonilla, Jesús Manuel, 2022. "The consumption of dark narratives: A systematic review and research agenda," Journal of Business Research, Elsevier, vol. 145(C), pages 524-534.
    • Handle: RePEc:eee:jbrese:v:145:y:2022:i:c:p:524-534
    DOI: 10.1016/j.jbusres.2022.03.013
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