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Electronic shopping cart abandonment: What do we know and where should we be heading?

Author

Listed:
  • Ishani Patharia Chopra

    (Bhagat Phool Singh Mahila Vishwavidyalaya)

  • Charles Jebarajakirthy

    (Sunway University)

  • Tanu Jain

    (Bhagat Phool Singh Mahila Vishwavidyalaya)

  • Haroon Iqbal Maseeh

    (Griffith University, Gold Coast Campus)

Abstract

This paper aims to systematically review the literature on electronic shopping cart abandonment (ESCA). It analyzes the development of ESCA literature in terms of publication trends, publication outlets, number of citations, methodologies, and theoretical underpinnings. Furthermore, based on the literature synthesis, this review proposes a conceptual framework integrating the widely used antecedents, mediators, and moderators that influence ESCA. The antecedents include customer attributes and website-related factors while research and comparison mediate the relationship between these antecedents and ESCA. Using lexicometric analysis, this SLR identified key themes studied in ESCA literature over time, including customer decision-making criteria, motives and characteristics, online shopping environment, and website attributes. Further, this SLR suggests future research directions to advance ESCA literature from theoretical, contextual, and methodological perspectives. This SLR also suggests strategies for e-retailers and marketers to overcome ESCA. Overall, this review is a silver line in ESCA literature.

Suggested Citation

  • Ishani Patharia Chopra & Charles Jebarajakirthy & Tanu Jain & Haroon Iqbal Maseeh, 2024. "Electronic shopping cart abandonment: What do we know and where should we be heading?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-30, December.
    • Handle: RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00697-0
    DOI: 10.1007/s12525-024-00697-0
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    More about this item

    Keywords

    Electronic shopping cart abandonment; Lexicometric analysis; Systematic literature review; TCCM framework;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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