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The intention and determining factors for airline passengers' participation in carbon offset schemes

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  • Chen, Fang-Yuan

Abstract

Many airlines are now offering carbon offset schemes for their passengers to reduce their carbon footprint. This study uses the model of goal-directed behavior (MGB) as a basis to understand the intention and determining factors for airline passengers participating in carbon offset plans. Structural equation modeling is used to analyze data collected from 360 passengers in Taiwan. The results show that personal norms and positive anticipated emotions have a positive effect on desires. Desires have a positive and significant influence on intentions to participate in carbon offset schemes. The findings of this study can be beneficial for airlines wishing to promote carbon offset schemes.

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  • Chen, Fang-Yuan, 2013. "The intention and determining factors for airline passengers' participation in carbon offset schemes," Journal of Air Transport Management, Elsevier, vol. 29(C), pages 17-22.
    • Handle: RePEc:eee:jaitra:v:29:y:2013:i:c:p:17-22
    DOI: 10.1016/j.jairtraman.2013.01.001
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    References listed on IDEAS

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    Cited by:

    1. Tao, Yujie & Duan, Maosheng & Deng, Zhe, 2021. "Using an extended theory of planned behaviour to explain willingness towards voluntary carbon offsetting among Chinese consumers," Ecological Economics, Elsevier, vol. 185(C).
    2. Rong-Chang Jou & Tzu-Ying Chen, 2015. "Willingness to Pay of Air Passengers for Carbon-Offset," Sustainability, MDPI, vol. 7(3), pages 1-15, March.
    3. Zheng, Shiyuan & Ge, Ying-En & Fu, Xiaowen & Jiang, Changmin, 2019. "Voluntary carbon offset and airline alliance," Transportation Research Part B: Methodological, Elsevier, vol. 123(C), pages 110-126.
    4. Hagmann, Carmen & Semeijn, Janjaap & Vellenga, David B., 2015. "Exploring the green image of airlines: Passenger perceptions and airline choice," Journal of Air Transport Management, Elsevier, vol. 43(C), pages 37-45.
    5. Meng, Bo & Choi, Kyuhwan, 2016. "The role of authenticity in forming slow tourists' intentions: Developing an extended model of goal-directed behavior," Tourism Management, Elsevier, vol. 57(C), pages 397-410.
    6. Yohan Kim & Sunyoung Yun & Joosung Lee, 2014. "Can Companies Induce Sustainable Consumption? The Impact of Knowledge and Social Embeddedness on Airline Sustainability Programs in the U.S," Sustainability, MDPI, vol. 6(6), pages 1-19, May.
    7. Wang, Jianming & Li, Yongqiang & He, Zhengxia & Gao, Jian & Wang, Jianguo, 2022. "Scale framing, benefit framing and their interaction effects on energy-saving behaviors: Evidence from urban residents of China," Energy Policy, Elsevier, vol. 166(C).
    8. Mehdi Ghasemi & Mohammad Badsar & Leila Falahati & Esmail Karamidehkordi, 2021. "The mediation effect of rural women empowerment between social factors and environment conservation (combination of empowerment and ecofeminist theories)," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 13755-13777, September.
    9. Niu, Shih-Yuan & Liu, Chiung-Lin & Chang, Chih-Ching & Ye, Kung-Don, 2016. "What are passenger perspectives regarding airlines' environmental protection? An empirical investigation in Taiwan," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 84-91.
    10. Mello, Fabiana Peixoto de, 2024. "Voluntary carbon offset programs in aviation: A systematic literature review," Transport Policy, Elsevier, vol. 147(C), pages 158-168.

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