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Marketing - Experience And Perspectives

Editor

Listed:
  • Evgeni Stanimirov
    (University of Economics - Varna)

Abstract

International Scientific Conference devoted to the 20th Anniversary of the Establishment of the Marketing Department at University of Economics - Varna, Bulgaria.

Suggested Citation

  • Evgeni Stanimirov (ed.), 2017. "Marketing - Experience And Perspectives," Conferences of the department Marketing, Publishing house Science and Economics Varna, number 1.
    • Handle: RePEc:vrn:market:1
    as

    Download full text from publisher

    File URL: https://informatics.ue-varna.bg/papers/Marketing_conference_2017.pdf
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    References listed on IDEAS

    as
    1. Harison, Elad & Boonstra, Albert, 2008. "Reaching new altitudes in e-commerce: Assessing the performance of airline websites," Journal of Air Transport Management, Elsevier, vol. 14(2), pages 92-98.
    2. Donzelli, Matteo, 2010. "The effect of low-cost air transportation on the local economy: Evidence from Southern Italy," Journal of Air Transport Management, Elsevier, vol. 16(3), pages 121-126.
    3. Peter Forsyth, 2006. "Aviation and Tourism," Chapters, in: Larry Dwyer & Peter Forsyth (ed.), International Handbook on the Economics of Tourism, chapter 10, Edward Elgar Publishing.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    marketing; contemporary trends; challenges; value creation; metrics; new consumer; digital marketing;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

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