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The effect of Internet apprehension and website satisfaction on air travellers’ adoption of an airline's website

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  • Lubbe, Berendien

Abstract

Airlines are attempting to shift consumers from traditional booking channels to their own more cost-effective online channels as fast as possible. Inhibitors to this migration may be travellers’ apprehension towards the Internet and level of satisfaction with the airline website. The effect of these two constructs on adoption and use of the airline website are examined using two models. The findings suggest that apprehension towards the Internet and satisfaction with the airline website is significantly related to certain demographic characteristics of the population and the level of use of an airline website.

Suggested Citation

  • Lubbe, Berendien, 2007. "The effect of Internet apprehension and website satisfaction on air travellers’ adoption of an airline's website," Journal of Air Transport Management, Elsevier, vol. 13(2), pages 75-80.
    • Handle: RePEc:eee:jaitra:v:13:y:2007:i:2:p:75-80
    DOI: 10.1016/j.jairtraman.2006.10.007
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    Cited by:

    1. Harison, Elad & Boonstra, Albert, 2008. "Reaching new altitudes in e-commerce: Assessing the performance of airline websites," Journal of Air Transport Management, Elsevier, vol. 14(2), pages 92-98.
    2. Forgas, Santiago & Palau, Ramon & Sánchez, Javier & Huertas-García, Rubén, 2012. "Online drivers and offline influences related to loyalty to airline websites," Journal of Air Transport Management, Elsevier, vol. 18(1), pages 43-46.
    3. Díaz, Estrella & Martín-Consuegra, David, 2016. "A latent class segmentation analysis of airlines based on website evaluation," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 20-40.
    4. Kwee-Fah Lee & Ahasanul Haque & Suharni Maulan, 2018. "Understanding the Effect of Consumer Perceptions on Buying Intention for Air Tickets Online in Malaysia," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(2), pages 423-439, February.

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