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The commercialisation of European airports: successful strategies in a decade of turbulence?

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  • Freathy, Paul

Abstract

This paper examines the different commercial activities that have been pursued by airport authorities. It maintains a number of external factors over which individual operators have no control, have prompted a series of strategies designed to increase non-aeronautical revenues. The paper first identifies the factors that have prompted this response. It then details the different commercial strategies that have been followed. Finally, it draws a series of conclusions on the nature of commercial competition within the airport sector.

Suggested Citation

  • Freathy, Paul, 2004. "The commercialisation of European airports: successful strategies in a decade of turbulence?," Journal of Air Transport Management, Elsevier, vol. 10(3), pages 191-197.
    • Handle: RePEc:eee:jaitra:v:10:y:2004:i:3:p:191-197
    DOI: 10.1016/j.jairtraman.2003.10.014
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    References listed on IDEAS

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    1. Carney, Michael & Mew, Keith, 2003. "Airport governance reform: a strategic management perspective," Journal of Air Transport Management, Elsevier, vol. 9(4), pages 221-232.
    2. Francis, Graham & Humphreys, Ian & Fry, Jackie, 2002. "The benchmarking of airport performance," Journal of Air Transport Management, Elsevier, vol. 8(4), pages 239-247.
    3. Paul Freathy & FRANK O'CONNELL, 1999. "A Typology of European Airport Retailing," The Service Industries Journal, Taylor & Francis Journals, vol. 19(3), pages 119-134, July.
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    Cited by:

    1. Cruz, Carlos Oliveira & Marques, Rui Cunha, 2011. "Contribution to the study of PPP arrangements in airport development, management and operation," Transport Policy, Elsevier, vol. 18(2), pages 392-400, March.
    2. Pedro Plasencia-Lozano, 2021. "An Ex Ante Analysis of the Planned Transportation Network in the Region of Extremadura (Spain) by Using Physical Parameters," Sustainability, MDPI, vol. 13(11), pages 1-32, May.
    3. Castillo-Manzano, José I., 2010. "Determinants of commercial revenues at airports: Lessons learned from Spanish regional airports," Tourism Management, Elsevier, vol. 31(6), pages 788-796.
    4. Wu, You & Morlotti, Chiara & Mantin, Benny, 2024. "Shopping or dining? On passenger dwell time and non-aeronautical revenues," Journal of Air Transport Management, Elsevier, vol. 118(C).
    5. Orth, Hermann & Frei, Oliver & Weidmann, Ulrich, 2015. "Effects of non-aeronautical activities at airports on the public transport access system: A case study of Zurich Airport," Journal of Air Transport Management, Elsevier, vol. 42(C), pages 37-46.
    6. Fuerst, Franz & Gross, Sven & Klose, Ulf, 2011. "The sky is the limit? The determinants and constraints of European airports commercial revenues," Journal of Air Transport Management, Elsevier, vol. 17(5), pages 278-283.
    7. Graham, Anne, 2009. "How important are commercial revenues to today's airports?," Journal of Air Transport Management, Elsevier, vol. 15(3), pages 106-111.
    8. Silva, João & Kalakou, Sofia & Andrade, Antonio R., 2023. "Maximizing non-aeronautical revenues in airport terminals using gate assignment and passenger behaviour modelling," Journal of Air Transport Management, Elsevier, vol. 112(C).
    9. Isaac Levi Henderson & Kan Wai Hong Tsui & Thanh Ngo & Andrew Gilbey & Mark Avis, 2024. "The Nature of Airport Brand Associations," Tourism and Hospitality, MDPI, vol. 5(3), pages 1-33, July.
    10. Abdullahu Lorik & Reshidi Nail, 2018. "Factors Impacting Airport Performance: The Case of Prishtina and Tirana," Ekonomika (Economics), Sciendo, vol. 97(2), pages 91-105, December.
    11. Olufunto Adedotun Kanyio & Taofeek Kolawole Gbadamosi & Felix Kayode Omole, 2023. "Airport Changing Business Model and Density of Economic Activities," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(2), pages 364-375, February.
    12. Katija Vojvodic, 2008. "Airport Concessions," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 17(1), pages 95-104, june.
    13. Torres, E. & Domínguez, J.S. & Valdés, L. & Aza, R., 2005. "Passenger waiting time in an airport and expenditure carried out in the commercial area," Journal of Air Transport Management, Elsevier, vol. 11(6), pages 363-367.
    14. Seock-Jin Hong & Minjun Jeon, 2019. "The Technical Efficiency of French Regional Airports and Low-Cost Carrier Terminals," Sustainability, MDPI, vol. 11(18), pages 1-15, September.
    15. Wu, Hanjun & Tsui, Kan Wai Hong, 2020. "Does a reward program affect customers’ behavioural intention of visiting the airport? A case study of Singapore Changi Airport," Journal of Air Transport Management, Elsevier, vol. 82(C).

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