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Does the corporate social responsibility of the service based on Blockchain technology affect the real behaviour of the consumer?

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  • Ltifi, Moez
  • Mesfar, Sahar

Abstract

The adoption of Blockchain technology has changed the relationship between the company and its customers. The purpose of this study is to investigate the effect of the social responsibility of companies offering services based on Blockchain technology on consumer attitude and resilience. Second, to study the effect of consumer resilience on attitude. Also, to study the effect of attitude on consumer behavioural intention. Finally, to study the effect of behavioural intention on real consumer behaviour. Data were collected from a sample of 463 air travellers. Participants were selected based on convenience sampling. The results show that the corporate social responsibility of the Blockchain-based service positively influences consumer attitude and resilience. Consumer resilience positively influences attitude. Attitude positively influences consumer behavioural intention. Finally, behavioural intention positively influences real consumer behaviour.

Suggested Citation

  • Ltifi, Moez & Mesfar, Sahar, 2022. "Does the corporate social responsibility of the service based on Blockchain technology affect the real behaviour of the consumer?," Journal of Air Transport Management, Elsevier, vol. 104(C).
    • Handle: RePEc:eee:jaitra:v:104:y:2022:i:c:s096969972200076x
    DOI: 10.1016/j.jairtraman.2022.102256
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    References listed on IDEAS

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    Cited by:

    1. Marco Francesco Mazzù & Angelo Baccelloni & Ludovico Lavini, 2022. "Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain," Italian Journal of Marketing, Springer, vol. 2022(4), pages 459-482, December.
    2. Shahzad, Khuram & Zhang, Qingyu & Zafar, Abaid Ullah & Ashfaq, Muhammad & Rehman, Shafique Ur, 2023. "The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).

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