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International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda

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  • Francioni, Barbara
  • Martín Martín, Oscar

Abstract

International Market Selection (IMS) is a strategic and complex decision by which firms choose the markets in which to be present. Despite the undisputed academic and managerial relevance of IMS, extant reviews do not include the most recent empirical literature, do not consider different perspectives linked to alternative units of analysis and research domains, and ignore important changes in the international business environment. This research aims to carry out a holistic and systematic assessment of recent IMS empirical research, propose an IMS framework, and provide directions for future research. We contribute to the international business and management literature by updating and upgrading our understanding of IMS, by expanding the IMS conceptualization, proposing an integrative conceptual framework, and developing research propositions, and by suggesting a comprehensive, updated, and radically original research agenda.

Suggested Citation

  • Francioni, Barbara & Martín Martín, Oscar, 2024. "International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda," Journal of International Management, Elsevier, vol. 30(5).
    • Handle: RePEc:eee:intman:v:30:y:2024:i:5:s1075425324000553
    DOI: 10.1016/j.intman.2024.101174
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