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Understanding trust influencing factors in social media communication: A qualitative study

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  • Cheng, Xusen
  • Fu, Shixuan
  • de Vreede, Gert-Jan

Abstract

Based on five types of trust, this research explores trust influencing factors in peer-to-peer interpersonal communication, group communication and mass communication. Previous research has mainly focused on trust and the corresponding antecedents in electronic commerce communication and online collaboration. This study extends the literature on trust influencing factors in social media communication. A trust traffic light model is used to illustrate the importance of keywords, drawn from interviews with 115 participants who use WeChat frequently. Salient trust factors were found and further elaborated through qualitative analysis. Furthermore, we developed a trust cognitive onion model to illustrate the interactions of trust factors.

Suggested Citation

  • Cheng, Xusen & Fu, Shixuan & de Vreede, Gert-Jan, 2017. "Understanding trust influencing factors in social media communication: A qualitative study," International Journal of Information Management, Elsevier, vol. 37(2), pages 25-35.
    • Handle: RePEc:eee:ininma:v:37:y:2017:i:2:p:25-35
    DOI: 10.1016/j.ijinfomgt.2016.11.009
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    References listed on IDEAS

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    Cited by:

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    3. Johnson, Nathan & Turnbull, Benjamin & Reisslein, Martin, 2022. "Social media influence, trust, and conflict: An interview based study of leadership perceptions," Technology in Society, Elsevier, vol. 68(C).
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    5. Cheng, Xusen & Gu, Yu & Shen, Jia, 2019. "An integrated view of particularized trust in social commerce: An empirical investigation," International Journal of Information Management, Elsevier, vol. 45(C), pages 1-12.
    6. Shao, Zhen & Pan, Zhengyuan, 2019. "Building Guanxi network in the mobile social platform: A social capital perspective," International Journal of Information Management, Elsevier, vol. 44(C), pages 109-120.
    7. Jamali, Mehdi & Nejat, Ali & Ghosh, Souparno & Jin, Fang & Cao, Guofeng, 2019. "Social media data and post-disaster recovery," International Journal of Information Management, Elsevier, vol. 44(C), pages 25-37.
    8. Minh-Tri Ha & Giang-Do Nguyen & Thi Huong-Thanh Nguyen & Bich-Duyen Nguyen, 2023. "The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.

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