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Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan

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  • Hsu, Meng-Hsiang
  • Chang, Chun-Ming
  • Chuang, Li-Wen

Abstract

The success of online shopping depends on customers’ repeat purchasing. This study proposed a theoretical model by integrating the literature of expectation–confirmation model and online shopping to test the factors affecting repeat purchase intention in online group-buying. Data collected from 246 respondents were used to test the proposed model. The results show that trust and satisfaction are the strong predictors of repeat purchase intention. The results also reveal that satisfaction has significant influence on trust, whereas perceived value, confirmation, and website quality are the significant antecedents of satisfaction. Our results report that website quality has positive influence on perceived value. Finally, perceived value exerts stronger effect on repeat purchase intention for high-habit customers, whereas trust and satisfaction have higher influence on repeat purchase intention for low-habit customers. Implications and limitations are discussed.

Suggested Citation

  • Hsu, Meng-Hsiang & Chang, Chun-Ming & Chuang, Li-Wen, 2015. "Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan," International Journal of Information Management, Elsevier, vol. 35(1), pages 45-56.
    • Handle: RePEc:eee:ininma:v:35:y:2015:i:1:p:45-56
    DOI: 10.1016/j.ijinfomgt.2014.09.002
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    References listed on IDEAS

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    Cited by:

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    4. Lina Pilelienė & Viktorija Grigaliūnaitė, 2016. "A Model Of Website Quality-Based E-Commerce Satisfaction Index," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 63(1), pages 29-54, March.
    5. Aladwani, Adel M., 2018. "A quality-facilitated socialization model of social commerce decisions," International Journal of Information Management, Elsevier, vol. 40(C), pages 1-7.
    6. Zohra Ghali-Zinoubi, 2023. "Online Retailers’ Perceived Ethics and Consumer Repetitive Purchases Under the Moderating Role of Reputation: A Commitment-Trust Theory Perspective," SAGE Open, , vol. 13(4), pages 21582440231, November.
    7. Sharma, Neeru & Fatima, Johra Kayeser, 2024. "Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    8. Amoroso, Donald & Lim, Ricardo, 2017. "The mediating effects of habit on continuance intention," International Journal of Information Management, Elsevier, vol. 37(6), pages 693-702.
    9. Mohammad Hussain, 2017. "The Determinants of Repeat Purchase Intention for Luxury Brands among Generation Y Consumers in Malaysia," Asian Social Science, Canadian Center of Science and Education, vol. 13(9), pages 125-125, September.
    10. Šneiderienė Agnė & Beniušis Antanas, 2022. "Factors Influencing the Decision-Making of Users of Lithuanian E-Commerce Platforms," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 44(1), pages 72-83, March.
    11. Yi-Fen Chen & Yu-Te Chen & Jui-Feng Hsieh, 2024. "Do Initiator Characteristics Impact Member Decision: A Study of Online Group Buying in Taiwan," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(6), pages 1-3.
    12. Sharma, Purva & Srivastava, Ankur & Sharma, Veenu & Singh, Nidhi & Nijjer, Shivinder, 2024. "Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).

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