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Factors Influencing the Decision-Making of Users of Lithuanian E-Commerce Platforms

Author

Listed:
  • Šneiderienė Agnė

    (PhD. Klaipėda University. S. Nėries str. 5. Klaipeda, Lithuania, Phone No.: +370 46 398 677)

  • Beniušis Antanas

    (Klaipėda University. S. Nėries str. 5. Klaipeda, Lithuania, Phone No.: +370 46 398 677)

Abstract

The introduction of new technologies, digitalisation and restrictions on physical activity during the COVID-19 pandemic have encouraged the development of e-commerce. Due to constantly changing consumer needs and growing competition, organisations working in the field of e-commerce face enormous challenges. The aim of the article, analysing factors that influence the users of e-commerce platforms, is to determine what factors influence the decisions made by the users of Lithuanian e-commerce platforms. The analysis of the scientific literature helped to identify the main factors influencing the decisions made by the users of e-commerce platforms, and the results of the quantitative survey allowed to determine that the decisions made by the users of Lithuanian e-commerce platforms depend on demographic factors, i.e. age, gender, place of residence, and monthly income.

Suggested Citation

  • Šneiderienė Agnė & Beniušis Antanas, 2022. "Factors Influencing the Decision-Making of Users of Lithuanian E-Commerce Platforms," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 44(1), pages 72-83, March.
    • Handle: RePEc:vrs:mtrbid:v:44:y:2022:i:1:p:72-83:n:7
    DOI: 10.15544/mts.2022.08
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    References listed on IDEAS

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    More about this item

    Keywords

    consumer behaviour; consumer choice; data analysis; e-commerce; survey;
    All these keywords.

    JEL classification:

    • C19 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Other
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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